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Kartik Hosanagar: Leveraging Data for Marketing

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Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of analytics and AI algorithms on consumers, business, and society, Internet media, Internet marketing, and e-commerce. Listen to him discuss how you can leverage big data to create an impact with your marketing strategy. 

John C. Hower Professor of Technology and Digital Business, Professor of...

Fees
  • Local: $10,001 - $20,000*
  • US East: $20,001 - $35,000*
  • US West: $10,001 - $20,000*
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Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of analytics and algorithms on consumers and society, Internet media, Internet marketing and e-commerce. Kartik has been recognized as one of the world’s top 40 business professors under 40. He is a ten-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School. His research has received several best paper awards. Kartik cofounded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com. Yodle was listed by Inc. Magazine among America’s fastest growing private companies. He is a cofounder of SmartyPal Inc. He has served on the advisory boards of Milo (acq. by eBay) and Monetate and is involved with many other startups as either an investor or board member. His past consulting and executive education clients include Google, American Express, Citi and others. Kartik was a co-host of the SiriusXM show The Digital Hour. He currently serves as a department editor at the journal Management Science and has previously served as a Senior Editor at the journals Information Systems Research and MIS Quarterly. Kartik graduated at the top of his class with a Bachelors degree in Electronics Engineering and a Masters in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, and he has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University. Outside of Wharton, he likes to make short films, and start companies.
Topics & Types
MarketingBusiness StrategyTechnologyDisruptionAI, Machine Learning, & Big DataAuthors
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