Kartik Hosanagar: Leveraging Data for Marketing

Kartik Hosanagar: Leveraging Data for Marketing

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Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of analytics and AI algorithms on consumers, business, and society, Internet media, Internet marketing, and e-commerce. Listen to him discuss how you can leverage big data to create an impact with your marketing strategy.