Kate Ancketill: Retail Opportunities for a Changing World

In this video, expert in innovation and Founder and CEO of GDR Creative Intelligence, Kate Ancketill, discusses the fourth industrial revolution and how it is going to affect the retail industry. She also touches upon customer expectations and how experiences in one sector set expectations in all others. Ancketill shares that because of the fourth industrial revolution, 47% of US jobs are at risk due to automation within the next 20 years.

Kate is a futurist with a retail, consumer, brand, hospitality and technology specialisation, making complex societal shifts and emerging technologies relatable for any audience. As the CEO and founder of GDR Creative Intelligence, Kate is the innovation partner to around 30 of the world’s largest consumer brands.

Every presentation she gives contains research and analysis that has been stress-tested for relevance and impact with multi-national corporations, often at board level. Kate delivers compelling big picture narratives explaining how retail, brands and hospitality are changing as a result of economic and social change and the technology revolution.

She advises on the future of customer experience, how marketing is evolving, and how the best of the best are using tech to adapt to new customer behaviours. She takes a cross-sector, global view of innovation, which includes anywhere there's interaction between brand and consumer, either online or offline.