Ken Schmidt: Creating Demand Through Customer Experience
In a world of commoditization, what separates the winners from the losers? The answer is simple: selling the best story. “No story, no demand.” Through unique marketing and the willingness to separate yourself from the pack of identical products, ultimate success can be achieved. The speaker behind these syndicated words of wisdom is Ken Schmidt, the former director of communications strategy for Harley-Davidson. In this video, Schmidt shares the evident but ever-elusive key to marketing success.
Citing such famous examples of marketing like “What Happens in Vegas, Stays in Vegas”, Schmidt identifies the power of telling a story to your consumers, the dedication to standing out from the crowd, and the demand which comes from the successful implementation of his strategies.
Turning the Harley-Davidson name into the worldwide brand it is today through a deep understanding of human behavior, Ken Schmidt is a master of brand revolutionization. Much like his success in the private sector, Schmidt is just as dedicated to his audiences: crafting the most enticing stories that leave audiences hungry for more.
For more on Ken Schmidt’s insights, strategies, speaking topics, and experience, see his .
Former Director of Communications at Harley-Davidson & Author
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