Ken Schmidt: This is how brand demand gets created
Ken Schmidt, the former director of communications strategy at Harley Davidson, shares his insights on how to create brand demand by fostering an emotional connection with customers. He also tells the story of an unbelievable run-in he had with a Harley enthusiast in the most unlikely of places and what it taught him about his own brand.
Former Director of Communications at Harley-Davidson & Author
- Local: $10,001 - $20,000*
- US East: $20,001 - $35,000*
- US West: $20,001 - $35,000*
- Europe: $20,001 - $35,000*
- Asia: $35,001 - $55,000*
Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.