Ken Schmidt: This is how brand demand gets created
Ken Schmidt, the former director of communications strategy at Harley Davidson, shares his insights on how to create brand demand by fostering an emotional connection with customers. He also tells the story of an unbelievable run-in he had with a Harley enthusiast in the most unlikely of places and what it taught him about his own brand.
Former Director of Communications at Harley-Davidson & Author
- Local: $10,001 - $20,000*
- US East: $20,001 - $35,000*
- US West: $20,001 - $35,000*
- Europe: $20,001 - $35,000*
- Asia: $35,001 - $55,000*