Ken Schmidt: Thrive Among the Thorns: Creating an Emotional Connection
Former Harley-Davidson marketing executive Ken Schmidt discusses why making customers use their brain causes them pain and confusion. He illustrates why emotional connections and storytelling are the best techniques for creating demand.
Former Director of Communications at Harley-Davidson & Author
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Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.