Lisa Bodell: Identify Your Weaknesses Before Your Competitors Do
For many, implementing an innovation strategy, which requires changes within an organization, means adding layers of new processes. Lisa Bodell, author of Kill the Company: End the Status Quo, Start an Innovation Revolution, argues that there are straightforward ways to make change without bogging down the organization. Knowledge@Wharton spoke with Bodell recently about her approach to getting companies to face their vulnerabilities, why taking risks are essential and why small changes make all the difference.
Founder and CEO of futurethink; Author of Best-Selling Kill the Company
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Lisa Bodell is one of the world’s leading experts on innovation. She has created a unique approach to a complicated topic and helps organizations become world-class innovators. She is the founder and CEO of futurethink and the author of the best-selling book, Kill the Company. Her presentations are fun and memorable. She is interactive and includes quick exercises that are simple but amazingly effective at demonstrating how people resist change even when they think they’re open to it. Bodell leaves her audiences with the tools, tricks, and resources to start innovating immediately.