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Machiavelli's Dilemma


Matt Kohut, speechwriter and social science expert, discusses what it is that makes a speaker memorable to audiences. A concept that Machiavelli questioned: is it better to be feared or loved? And answered: it's better to be both. Matt then used research to come to the same conclusion: a combination of strength and warmth is what creates a successful leader.
Co-Author of Compelling People
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  • US East: Under $10,000*
  • US West: Under $10,000*
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Matthew Kohut is a founding partners of KNP Communications and the co-authors of Compelling People: The Hidden Qualities That Make Us Influential. Drawing on cutting-edge social science research as well as his own work with Fortune 500 Executives, Members of Congress, TED Speakers, and Nobel Prize Winners, Matt reveals how we size each other up, and how we can learn to win the admiration, respect, and affection we deserve and desire.
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