Mark Penn: The Small Forces That Drive Business, Politics, & Culture
Mark Penn, a world-renowned strategist and thought leader and New York Times best-selling author, shares the hidden impact of Microtrends on everything from what we buy to how we vote. In his new book, Microtrends Squared, he identifies the next wave of trends reshaping the future—a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
President & Managing Partner, The Stagwell Group
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