Mark Penn: The Small Forces That Drive Business, Politics, & Culture
description
Mark Penn shares the hidden impact of Microtrends on everything from what we buy to how we vote. In his new book, MICROTRENDS SQUARED, he identifies the next wave of trends reshaping the future—a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
For more about MICOTRENDS SQUARED by Mark Penn:
Featuring
Mark Penn
President & Managing Partner, The Stagwell Group
Fees
- Local: $20,001 - $35,000*
- US East: $35,001 - $55,000*
- US West: $35,001 - $55,000*
- Europe: $55,001 - $75,000*
- Asia: $75,001 and up*
Mark Penn
Mark Penn’s career spans 40 years in market-research, advertising, public relations, polling, and consulting, and he has advised top world leaders, led companies, and written best-selling books. Currently, Penn is the president and managing partner of The Stagwell Group, a private equity fund that invests in marketing services companies and reinvents the traditional holding company model. Before founding The Stagwell Group, he served in senior executive positions at Microsoft, where as executive vice president and chief strategy officer, he was responsible for working on core strategic issues across the company, blending data-analytics with creativity to help set the company on a new course.