Matt Kohut: Machiavelli's Dilemma

Matt Kohut: Machiavelli's Dilemma

description

Matt Kohut, speechwriter and social science expert, discusses what it is that makes a speaker memorable to audiences. A concept that Machiavelli questioned: is it better to be feared or loved? And answered: it's better to be both. Matt then used research to come to the same conclusion: a combination of strength and warmth is what creates a successful leader.