Michael R. Solomon: Earthshaking Disruptions
For years, marketers put customers into tidy little boxes, such as age, income or gender groups. Consumers don't like boxes! Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior before the earth shifts on its axis again.
Marketing Expert and Best-Selling Author of Consumer Behavior: Buying, Having and Being
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Marketing Expert & Author of Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. The #1 choice for a keynote speaker on consumer behavior, branding, retailing, and fashion psychology. Learn to crack the code on why consumers buy products and services.