Michael R. Solomon: Earthshaking Disruptions
For years, marketers put customers into tidy little boxes, such as age, income or gender groups. Consumers don't like boxes! Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior before the earth shifts on its axis again.
Marketing Expert and Best-Selling Author of Consumer Behavior: Buying, Having and Being
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