Mike Bosworth-Expertise Can Be Your Enemy

Mike Bosworth-Expertise Can Be Your Enemy

Best-Selling Author & Customer Experience Expert

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Mike Bosworth is the best-selling author of Solution Selling: Creating Buyers in Difficult Selling Markets, co-author of Customer Centric Selling and co-author of What Great Salespeople Do: The Science of Selling Through Emotional Connection And The Power of Story, and developed a new buyer-oriented sales methodology called Solution Selling, redefining the sales process for information technology sales specialists. Over the past twenty years, his hobby has been new sales and marketing ideas.
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