Mission In A Bottle: Barry Nalebuff Of Honest Tea | LAI
In this video, Co-Founder and Chairman of Honest Tea, Barry Nalebuff, shares how luck, passion and economic theory are the equation that skyrocketed Honest Tea to the top of the beverage market. But what does it take to make a truly honest product in landscape filled with high-fructose mega brands? From traveling to India to selling the first bottle in just 26 days, Barry Nalebuff shares the inside scoop on knowing your market, following your passions and staying honest.
Barry Nalebuff is the co-founder and chairman of Honest Tea and an expert on using game theory to improve business strategy. Honest Tea was one of Inc. magazine’s fastest growing companies and has grown (organically) from five thermoses to well over 100 million bottles a year. In 2011, Coca-Cola purchased the company. Barry is also the Milton Steinbach professor at Yale School of Management where he teaches strategy, innovation, game theory, and negotiation. Unlike most professors, he practices what he preaches (and preaches what he practices). Audiences appreciate his myriad insights into how to use economic theory to create a new business mindset and run an organization more successfully. In fascinating presentations, Barry engages his audiences with his sharp wit and warm sense of humor as he changes the way they look at strategy and innovation.
Co-Founder & Chairman of Honest Tea & Expert On Using Game Theory To Improve Business Strategy
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