Mission In A Bottle: Barry Nalebuff Of Honest Tea | LAI

Mission In A Bottle: Barry Nalebuff Of Honest Tea | LAI

description

Luck, passion and economic theory - that's the equation that skyrocketed Honest Tea to the top of the beverage market. But what does it take to make a truly honest product in landscape filled with high-fructose mega brands? From traveling to India to selling the first bottle in just 26 days, Barry Nalebuff shares the inside scoop on knowing your market, following your passions and staying honest.

Co-Founder & Chairman of Honest Tea & Expert On Using Game Theory To Improve Business Strategy

Fees
  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $35,001 - $55,000*
  • Europe: $35,001 - $55,000*
  • Asia: Please Inquire
Barry Nalebuff is the co-founder of Honest Tea and an expert on using game theory to improve business strategy. In fascinating and engaging presentations, he helps audiences use these concepts to create new, effective solutions for their organizations. The author of six books, including best-selling Thinking Strategically and Co-opetition, he uses a diverse array of case studies about game theory to lead audiences to surprising revelations. With his sharp wit and warm sense of humor, he goes beyond the old rules of competition and cooperation to combine the advantages of both.