Mona Patel on Innovation and What If?

In this video, CEO and Founder of Motivate Design, Mona Patel, speaks to Entrepreneurs in NYC about coming up with innovative ideas and asking "what if?" Patel's background is in design thinking - user experience and design - where you look for problems and call them opportunities. 

Mona Patel is a dynamic and engaging entrepreneur with 17 years of experience assisting the world’s top brands in reimagining their creative ideation process to ultimately optimize customer experience. She is the Founder and CEO of Motivate Design, a user experience (UX), research design, and staffing agency that specializes in helping major corporations in establishing a company vision and ensuring that resources are effectively allocated to execute it. With a degree in engineering psychology, Mona’s expertise sits at the intersection of human emotion and technology. She has assisted clients including Mercedes-Benz and GE in identifying the next ‘Big Thing’ by encouraging the exploration of new research methodologies, emerging markets, and new ideas that meet consumer needs while at the same time tapping into emerging and innovative technologies. The best-selling author of Reframe: Shift the Way You Work, Innovate, and Think, Mona inspires clients to think outside the box by offering an actionable and practical roadmap for breaking through creative barriers and generating great ideas.