Mona Patel: See Problems As Opportunities | LAI
In business and in life it is easy to say "I can't." To fall prey to politics, bureaucracy, constraints and a lack of ideas that keeps you stuck on a problem. In this video, business innovation strategist, Mona Patel, takes you through a proven technique that shifts a mindset from "can't" to "can." A shift from a seeing a problem as an opportunity space. "Can't" is a mindset that you can design around.
Mona Patel is the CEO & Founder of Motivate Design, a user-centered design agency based in New York City. Motivate Design helps clients discover customer needs and designs solutions to meet those needs. In recent her book, Reframe: Shift the Way you Work, Innovate and Think, Mona demonstrates how her 8-step creative process can help companies innovate and design simple, beautiful experiences. In addition to helping clients and other Fortune 500 companies become unstuck, Mona is also a teacher at Parsons, the New School for Design.
Mona began her career working on the redesign of the first consumer-facing digital camera for Eastman Kodak Company. With the dawn of the internet, Mona was one of few innovators who realized that the goal of online presences wasn’t just to make interfaces easy to use but to also ensure they are persuasive and powerful communicators of brand. She has a master’s degree in marketing from Boston University and embarked on a fast-paced trajectory, rising from junior design researcher to managing a multi-million dollar portfolio of UI/UX work.
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