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Retail guru Paco Underhill talks about smart shopping at the grocery store.
Founding President of Envirosell; Expert on Global Consumer Trends
Fees
  • Local: $10,001 - $20,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $20,001 - $35,000*
  • Asia: $20,001 - $35,000*
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Paco Underhill is one of the era’s leading shopping anthropologists, and the founding president of Envirosell, the New York-based behavioral research and consultancy firm focused on commercial environments. A pioneer in consumer behavior, Paco Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping was an internationally recognized bestseller and has been published in 28 languages. Call of the Mall: The Geography of Shopping was released in 2004 and has been called a humorous walking tour of an American shopping mall. His newest book, What Women Want, focuses on how the shifting status of women affects the physical world we live in. Underhill’s columns and editorials have appeared in the New York Times, Money Magazine and the Wall Street Journal, among others. He is an expert on global consumer trends, and tailors his presentations to the specific needs of his clients.
Topics & Types
MarketingRetailConsumer Behavior
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