Paco Underhill: Money$marts

Paco Underhill: Money$marts


In this video, expert on global consumer trends, Paco Underhill, talks about smart shopping at the grocery store. He explains that nothing in a grocery store is where it is by accident - every item on the shelf has been planned. When it comes to shopping decisions, the line between what we want and what we need is easily blurred. According to Underhill, the subtle manipulation happens the second we enter a store.

Inspired by the methodologies of urbanist William H. Whyte, and having lived in a multitude of cities around the world as the son of a diplomat, Paco Underhill founded the first iteration of Envirosell in 1977. A consulting firm that does research in an array of categories, from retail to banking to transportation to manufacturers, Envirosell has worked in 46 countries and with more than half of the Fortune 50 list. With branch offices in China, Korea, Japan, Mexico, and Brazil – it has a global reach. While prototype testing of stores, restaurants and bank branches is still 30% of its business, its largest clients in 2019 are technology companies trying to understand consumer behavior in store, in home, on the job, and online.

Founding President of Envirosell & Expert On Global Consumer Trends

  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $35,001 - $55,000*
  • Europe: $20,001 - $35,000*
  • Asia: $20,001 - $35,000*

Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.