Paco Underhill: Money$marts
In this video, expert on global consumer trends, Paco Underhill, talks about smart shopping at the grocery store. He explains that nothing in a grocery store is where it is by accident - every item on the shelf has been planned. When it comes to shopping decisions, the line between what we want and what we need is easily blurred. According to Underhill, the subtle manipulation happens the second we enter a store.
Inspired by the methodologies of urbanist William H. Whyte, and having lived in a multitude of cities around the world as the son of a diplomat, Paco Underhill founded the first iteration of Envirosell in 1977. A consulting firm that does research in an array of categories, from retail to banking to transportation to manufacturers, Envirosell has worked in 46 countries and with more than half of the Fortune 50 list. With branch offices in China, Korea, Japan, Mexico, and Brazil – it has a global reach. While prototype testing of stores, restaurants and bank branches is still 30% of its business, its largest clients in 2019 are technology companies trying to understand consumer behavior in store, in home, on the job, and online.
Founding President of Envirosell & Expert On Global Consumer Trends
- Local: $20,001 - $35,000*
- US East: $20,001 - $35,000*
- US West: $35,001 - $55,000*
- Europe: $20,001 - $35,000*
- Asia: $20,001 - $35,000*