Paco Underhill: Money$marts
From the smell of a bakery in a grocery store, to product placement in a clothing store, retailers are subtly manipulating the buying habits of consumers. According to founding President of Enviroosell and Global Consumer Trends Expert Paco Underhill, “Everything is intentional”. In this video, Paco shares with AARP Washington State the hidden secrets to merchandising in supermarkets.
While defining the relationship between the consumer and persuasive merchandising, Paco identifies key impulsive buying triggers and its’ crippling impact on consumer patterns of consumption. Watch his examination of the strategic sensory tactics merchants use, in order to entice us to make purchases.
With over 20 years of extensive experience in behavioral research and consulting, Paco Underhill is internationally known for his best-selling books, columns, and editorials on consumer behavior. His work has been featured on notable publications such as The New York Times, Money Magazine, The Washington Post, and The Wall Street Journal, among others.
After watching the video, visit Paco’s speaker profile page to find out if he would be a great fit for your upcoming events.
Founding President of Envirosell & Expert On Global Consumer Trends
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