Pauline Brown: The Business of Aesthetics

description

In this video, Pauline Brown, the Former Chairman of North America for LVMH Moët Hennessy Louis Vuitton, talks about the business of aesthetics and how to deliver amazing brand experiences through all sensorial cues. Brown describes aesthetics as being "the pleasure we derive from perceiving an object or experience through our senses."

For nearly 30 years, Pauline Brown has acquired, built, and led the world’s most influential global luxury brands. Most recently, she served as the Chairman of North America for the world’s leading luxury goods company, LVMH Moët Hennessy Louis Vuitton, where she provided regional leadership for about 70 brands in five sectors including fashion and leather goods, watches and jewelry, perfume and cosmetics, wine and spirits, and selective retailing. While at LVMH, Pauline also served on the board of L Capital, a private equity fund backed by LVMH, as well as on the boards of several LVMH subsidiaries including Donna Karan, Marc Jacobs, and Fresh Cosmetics.

Former Chairman of North America for LVMH Moët Hennessy Louis Vuitton

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For more than 25 years, Pauline Brown has acquired, built, and led the world’s most influential global luxury brands. Pauline served as the Chairman of North America for the world’s leading luxury goods company, LVMH Moët Hennessy Louis Vuitton, where she provided regional leadership for about 70 brands in five sectors including fashion and leather goods, watches and jewelry, perfume and cosmetics, wine and spirits, and selective retailing.