The Power of Choice, Anne Mahlum

The Power of Choice, Anne Mahlum


In this video, founder, owner, & CEO of [solidcore] and Female Entrepreneur, Anne Mahlum, talks about the power of choice. She first learned that the trajectory of her life was going to change when she found out that her father was a closeted gambling addict at the age of 16. He had just gambled away his family's life savings and Mahlum quickly learned that life doesn't always go as planned.

Anne M. Mahlum is a female entrepreneur who knows how to create and build with purpose… and how to do it quickly. Owner and CEO of [solidcore], Anne founded the fast-growing boutique fitness company in Washington, D.C. in 2013. In just a few years, Anne has grown her company to more than 50 locations around the country (entirely corporately owned) with more than 100,000 clients, including Michelle Obama. In late 2017, Anne brought on Peterson Partners as a minority investor to help grow the company to close to 100 locations by the end of 2020. She has received notable media attention for her business acumen and success as a woman entrepreneur, including features in The Washington PostThe Washington Business Journal, and Runner's World.


Founder, Owner, & CEO of [solidcore] and Female Entrepreneur

  • Local: $10,001 - $20,000*
  • US East: $10,001 - $20,000*
  • US West: $10,001 - $20,000*
  • Europe: Please Inquire
  • Asia: Please Inquire
Anne Mahlum is a female entrepreneur and founder and CEO of boutique fitness company, [solidcore], growing it to more than 50 locations and over 100,000 clients in just a few years. Prior to [solidcore], she turned her love of running into the $6.5 million non-profit, Back on My Feet, helping those experiencing homelessness use the power of running to change their lives. Known for her business acumen and success as a women entrepreneur, Anne regularly speaks at corporate events, academic institutions, and conferences on motivational topics including leadership, being bold, finding your happiness, the business behind starting a nonprofit, and social change.