Rayid Ghani on Big Data and Its Impact on Presidential Elections
Chief Scientist, Obama for America
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Co-Founder, Edgeflip Computation Institute & Harris School of Public Policy, University of Chicago Rayid Ghani, the chief scientist at Obama for America, played a groundbreaking role in the 2012 campaign. Focusing on analytics, technology, and data, he used tools to motivate people’s offline actions. Data-driven insights were used to galvanize the campaign and predict voters’ views. Before that, Ghani worked at Accenture Technology Labs for 10 years as a research scientist and the director of analytics research. One of the leading experts in this field, he addresses how data, analytics, and communications advances can be used to influence and change consumer behavior.