Rishad Tobaccowala: How Technology Is Disrupting Marketing & Industries

Rishad Tobaccowala: How Technology Is Disrupting Marketing & Industries


Chief Growth Officer of Publicis Groupe and Chairman of the Tobaccowala Foundation, Rishad Tobaccowala, speaks on how technology is disrupting marketing and industries. Agencies are evolving, and this is based on the three key drivers of change throughout the world - globalization, demographic shifts, and digitization.

A consultant to some of the most successful companies in the world, Rishad Tobaccowala is helping organizations think about growth by focusing on the intersection of people, technology, and data. Currently, the Chief Growth Officer of the Publicis Groupe, an 80,000-employee firm comprising companies like Epsilon, Sapient, DigitasLBi, Leo Burnett, Saatchi and Saatchi, Starcom, and Zenith, Tobaccowala is transforming the way businesses are communicating with customers and doing business in today’s ever-changing marketplace.

Chief Growth Officer, Publicis Groupe & Chairman of the Tobaccowala Foundation

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Over his 37-year career, Rishad Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, as well as direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile, and search engine marketing. Starcom IP, Play, Giant Step, SMG Search, and Denuo are some of the brands Tobaccowala helped incubate.