Rishad Tobaccowala | TEDxUChicago
In this video, Chief Growth Officer of Publicis Groupe, Rishad Tobaccowala, speaks about the importance of innovation at TEDxUChicago. He also asks the question about what is driving change in the world and these three things are globalization, digitization, and demographic shifts.
The author of Restoring the Soul of Business: Staying Human in the Age of Data hitting shelves in January 2020, Tobaccowala is an expert on what today’s most successful companies look like, what they are doing differently, and how aligning a business with today’s three biggest trends is the key to staying competitive. By building a case for moving beyond data-driven decisions to focus on a more human-centered approach, Tobaccowala surprises audiences with his practical advice and shares examples of how focusing on people is almost always a key driver in P&L performance. He advises senior leadership on the next generation skill set they need to cultivate and the culture and mindset required to lead long-term growth.
Chief Growth Officer, Publicis Groupe & Chairman of the Tobaccowala Foundation
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Over his 37-year career, Rishad Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, as well as direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile, and search engine marketing. Starcom IP, Play, Giant Step, SMG Search, and Denuo are some of the brands Tobaccowala helped incubate.