Rita McGrath: Adapting To Change
description
Watch this video to hear Rita McGrath explain how competitive advantage may not be enough to keep companies ahead of the game. She argues that they must constantly reinvent their competitive advantage and invest in new areas to succeed in today's marketplace.
Featuring
Rita McGrath
Expert on Business Strategy in Uncertain Environments, Acclaimed Thinkers50 Thought Leader, & Best-Selling Author
Fees
- Local: $35,001 - $55,000*
- US East: $35,001 - $55,000*
- US West: $35,001 - $55,000*
- Europe: $55,001 - $75,000*
- Asia: $75,001 and up*
Rita McGrath
Rita McGrath is a leading expert on growth strategy, the author of The End of Competitive Advantage, and one of Columbia Business School’s most popular professors. Named a top thought leader by Thinkers50, she shares insights and exercises on how to align business operations to the coming environment – capturing opportunities fast, exploiting them decisively, and quickly moving on – including disruptive innovation and the social and technological forces that create opportunity. Audiences value her ability to connect cutting edge research to practical business problems.