Rita McGrath: Transient Advantage
A Professor of Columbia Business School, Rita McGrath talks about transient and competitive advantage.
Expert on Business Strategy in Uncertain Environments, Acclaimed Thinkers50 Thought Leader, & Best-Selling Author
- Local: $20,001 - $35,000*
- US East: $35,001 - $55,000*
- US West: $35,001 - $55,000*
- Europe: $35,001 - $55,000*
- Asia: $55,001 - $75,000*
Rita McGrath is a leading expert on growth strategy, the author of The End of Competitive Advantage, and one of Columbia Business School’s most popular professors. Named a top thought leader by Thinkers50, she shares insights and exercises on how to align business operations to the coming environment – capturing opportunities fast, exploiting them decisively, and quickly moving on – including disruptive innovation and the social and technological forces that create opportunity. Audiences value her ability to connect cutting edge research to practical business problems.