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Rita McGrath: Transient Advantage

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A Professor of Columbia Business School, Rita McGrath talks about transient and competitive advantage.
Rita McGrath

Global Expert - Innovation & Growth Strategies

Fees
  • Local: $20,001 - $35,000*
  • US East: $35,001 - $55,000*
  • US West: $35,001 - $55,000*
  • Europe: $35,001 - $55,000*
  • Asia: $55,001 - $75,000*
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Rita McGrath is a leading expert on growth strategy, the author of The End of Competitive Advantage, and one of Columbia Business School’s most popular professors. Named a top thought leader by Thinkers50, she shares insights and exercises on how to align business operations to the coming environment – capturing opportunities fast, exploiting them decisively, and quickly moving on – including disruptive innovation and the social and technological forces that create opportunity. Audiences value her ability to connect cutting edge research to practical business problems.
Topics & Types
InnovationLeadershipBusiness StrategyGrowthDisruptionDecision MakingCorporate CultureAuthorsFemale Speakers
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