Shaun Rein on Consumer Habits of the Chinese

Shaun Rein on Consumer Habits of the Chinese

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In this video, Shaun Rein, author of the best-selling book The End of Copycat China and founder of the China Market Research Group, looks at how the rise of technological innovation and a shifting political economy are changing the consumer habits of the Chinese and what that means for the Asian travel industry. Rein looks at the macroeconomic and consumer trends that the global travel industry needs to be aware of to prepare for the evolving Chinese consumer and he shows the similarities and differences to other Asian consumers.

Shaun Rein is the managing director of the China Market Research Group (CMR), the world’s leading strategic market intelligence firm focused on China. Using sophisticated methodologies, CMR conducts customized, objective, and discreet research to help multinational and domestic Chinese companies understand how to seize advantage of the fastest growing economy in the world. In presentations, Rein takes an engaging and informative approach to examining the extraordinary changes taking place across all levels of Chinese society and how they affect businesses across the world.

Author, The End of Cheap China

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  • Local: Under $10,000*
  • US East: $55,001 - $75,000*
  • US West: $35,001 - $55,000*
  • Europe: $35,001 - $55,000*
  • Asia: $35,001 - $55,000*
Shaun Rein is the author of the best-selling book The End of Cheap China: Economic and Cultural Trends That Will Disrupt the World and the managing director of the China Market Research Group. He is one of the preeminent thought leaders on strategy consulting in China. Millions read his regular column in Bloomberg Businessweek. In an engaging and informative presentation, he details the cultural and economic trends that affect doing business in China, the U.S.-China relationship, and the opportunities arising in one of the world’s fastest growing economies.