Steve Robinson: Creating A Brand People Can't Live Without
In this video, Steve Robinson, the legendary Chief Marketing Officer (CMO) and Executive Vice President (EVP) of Chick-fil-A, from 1981 to 2015, discusses the fundamentals of building a strong brand that people can't live without.
During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015. As CMO and EVP, Robinson was both a witness to and participant in the company's remarkable development into the fastest-growing fast food chain in the US.
Drawing on his personal experience and lessons learned after spending three decades growing Chick-fil-A into a world-renowned brand that people can't live without, Steve now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy.
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Former Chief Marketing Officer & Executive Vice President of Chick-fil-A
- Local: $20,001 - $35,000*
- US East: $20,001 - $35,000*
- US West: $20,001 - $35,000*
- Europe: $35,001 - $55,000*
- Asia: $35,001 - $55,000*
Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.