Steve Robinson: Creating A Brand People Can't Live Without


In this video, Steve Robinson, the legendary Chief Marketing Officer (CMO) and Executive Vice President (EVP) of Chick-fil-A, from 1981 to 2015, discusses the fundamentals of building a strong brand that people can't live without.

During his 34-year tenure at Chick-fil-A, Steve was integrally involved in the company’s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015. As CMO and EVP, Robinson was both a witness to and participant in the company's remarkable development into the fastest-growing fast food chain in the US.

Drawing on his personal experience and lessons learned after spending three decades growing Chick-fil-A into a world-renowned brand that people can't live without, Steve now serves as a consultant and speaks to organizations and businesses about leadership development and brand strategy.

After you watch the video above, visit Steve Robinson's speaker profile page to learn more about his experience, subject matter expertise, and speaking topics and see if he would be a good fit to speak at one of your events.

If you're interested in checking Steve's speaking fees and availability, or you'd like to book him to speak at your next meeting or conference, contact our team!

To get in touch with a member of our team right away, you can also either fill out the form below, email us at Contact@lauthorities.comlive chat with us online, or call us at 1-800-SPEAKER.

Former Chief Marketing Officer & Executive Vice President of Chick-fil-A

  • Local: $20,001 - $35,000*
  • US East: $20,001 - $35,000*
  • US West: $20,001 - $35,000*
  • Europe: $35,001 - $55,000*
  • Asia: $35,001 - $55,000*
Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.