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The Importance of Future Competitive Advantage

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Excerpts from Keynote at USA Swimming Annual Convention
Rishad Tobaccowala

Chief Growth Officer, Publicis Groupe & Chairman of the Tobaccowala...

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Over his 37-year career, Rishad Tobaccowala has worked across almost every area of marketing including brand advertising, media, database, as well as direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 20 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile, and search engine marketing. Starcom IP, Play, Giant Step, SMG Search, and Denuo are some of the brands Tobaccowala helped incubate.

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InnovationFuture TrendsLeadershipMarketingBusiness StrategyGrowthAuthors
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