Will Higham On The Next Big Thing

Will Higham On The Next Big Thing


Will’s mission is to help brands anticipate - and monetise - new consumer needs, expectations and behaviours, identifying the commercial opportunities they present. He runs strategic consultancy Next Big Thing, whose clients range across retail, finance, technology, drinks, and media.

Behavioural Futurist, Author & Founder of the Next Big Thing

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Will Higham is a worldwide authority on future and evolving consumer behaviours. He writes consumer strategy reports, runs management planning and innovation workshops, and speaks on trends. He founded strategic consultancy Next Big Thing in 2002. The company has worked with a wide range of blue chip clients: from BBC to HSBC, Sainsbury’s to Siemens.