Zero Waste is not recycling more, but less | Bea Johnson | TEDxMünster
In this video, founder of the Zero Waste Lifestyle Movement, Bea Johnson, shares her tribulations and secrets to achieving Zero Waste. She covers the importance of applying her 5R's in order (Refuse, Reduce, Reuse, Recycle, Rot) and shatters misconceptions, proving that the Zero Waste lifestyle can not only be "stylish," but also lead to significant health benefits, and time and money savings. She manages to talk about her personal journey with humour and without preaching. She brings an intimidating topic down to a manageable scale, lending a unique perspective and making Zero Waste less daunting.
Her non-judgmental approach will inspire self-reflection and change. Bea talks about her lifestyle with passion and provides many practical solutions to living simply and reducing waste, but more importantly, finding happiness in our consumerist society. Together with her family, Bea Johnson doesn't produce more than one jar full of junk each year. In her bestselling book, Zero Waste Home, she explains the five principles of a home without waste: Refuse, Reduce, Reuse, Recycle and Rot (and only in that order). Anyone who follows those principles will not only save more time, but also live a healthier life.
Founder of the Zero Waste Lifestyle Movement & Bestselling Author
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