New Book: Leadership and Sales Mindset Advisors with a Counterintuitive Approach to Sales

Colin and Garrett "the Unsold mindset"

Colin Coggins and Garrett Brown are leadership and sales advisors who, in  their  Wall Street Journal bestselling book, The Unsold Mindset, introduce a counterintuitive philosophy with actionable strategies that will change the way you approach success at work and in any other endeavor.

Redefining What It Means to Sell

In the critically acclaimed book, Colin and Garrett share real-life anecdotes, tools, and resources to inspire people to show up as their authentic selves in every aspect of their professional and personal lives. As they reveal to readers, “The Greatest salespeople on the planet are not the most self-confident individuals — they are the most self-aware individuals.”

The guidance in their new book opens new perspectives on what it means to “sell,” and how we view salespeople. Salespeople are often seen as pushy and only motivated by their own interests. Yet, when asked who the greatest salesperson they know is, people often point to revered leaders, such as Martin Luther King, Jr. and Steve Jobs. As you’ll discover when reading The Unsold Mindset, everyone is a salesperson in some way — whether they are selling their ideas, a product or themselves. And the best salespeople are the ones who “fall in love” with their customers and work their hardest to bring value and help them solve a problem.

Reviews for the book have been fantastic. A few are included below:

“If you’re in sales — and everyone is in sales! — this book is an extremely useful guide. It will hone your powers of persuasion and connection. And it will help you become a better salesperson by becoming a better version of yourself.”

Daniel Pink, #1 New York Times bestselling author of The Power of Regret and To Sell Is Human

“A fascinating paradox: The harder you sell, the less convincing you often become. Colin and Garrett bring riveting stories and rich experiences to shatter the stigma of selling and help you inject authenticity into your efforts to persuade.”

  Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast “Work Life.”

Get your copy of The Unsold Mindset by Colin Coggins & Garrett Brown here!

Get to know  Colin Coggins & Garrett Brown

collin and garrettColin Coggins has held senior leadership roles at several emerging tech companies, including Mobile Roadie and Bittium — where he first met Garrett Brown. Brown began his career as a corporate lawyer representing startups and entrepreneurs and later made the transition into the world of sales leadership. He joined Bittium in its earliest days as the company’s chief revenue officer and, working alongside Coggins, they grew the company until its eventual acquisition by Google.

Today, they are professors at USC, where they teach “Sales Mindset for Entrepreneurs” — a hugely popular course with a one-of-a-kind curriculum combining leadership, sales, and personal development.

On stage, Colin and Garrett are fun and witty, and their chemistry is off the charts. They’re guaranteed to inspire and compel everyone are your meeting to rethink their approaches to success — and make them laugh, too.


Below are a few of Colin and Garrett’s recent spotlights in the media:

McKinsey & Company: How Salespeople Defy Stereotypes

Smart People Podcast: Authentic influence: A New Paradigm in Sales and effectiveness


Interested in booking Colin Coggins & Garrett Brown for an upcoming event? Contact us to get started!


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