Have you ever wondered why more salespeople buy BMWs than other cars? Or why a name’s popularity grows after a hurricane of that name hits? Jonah Berger has the answers. A marketing professor at the Wharton School at the University of Pennsylvania and the New York Times best-selling author of the books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior," Berger has spent the last decade studying how social influence works, why certain ideas and products catch on, and what we can do to make ourselves more influential. He shares with audiences the keys to harnessing this “influence” to forge great partnerships, sell slow-moving products, and be more intentional with business strategies. His work is regularly published in top-tier journals, he consults for a variety of Fortune 500 companies, and popular outlets like Harvard Business Review often cover his work.

Chris Fussell is a former Navy SEAL Officer and the current President at McChrystal Group, a premier leadership and management consulting firm founded by General McChrystal and fellow SEAL David Silverman. Fussell leads the company’s sales, branding, and client relations teams, bringing his Special Operations experience and his expertise in cross-functional collaboration and knowledge sharing within large, dispersed organizations.

Rita McGrath is a leading expert on growth strategy, the author of The End of Competitive Advantage, and one of Columbia Business School’s most popular professors. Named a top thought leader by Thinkers50, she shares insights and exercises on how to align business operations to the coming environment – capturing opportunities fast, exploiting them decisively, and quickly moving on – including disruptive innovation and the social and technological forces that create opportunity. Audiences value her ability to connect cutting edge research to practical business problems.

Gurpreet Dhaliwal, MD, is a clinician-educator and associate professor of clinical medicine at the University of California, San Francisco. He studies how doctors think – how they diagnose, how they make treatment decisions, and how they develop expertise. Considered one of the most skillful diagnosticians and clinician-educators in the U.S. today, he regularly mesmerizes audiences of hundreds of medical professionals as he correctly diagnoses cases meant to stump participants.

Renowned psychology expert and Stanford University professor Michele Gelfand is one of the leading researchers and writers on culture and the impact of culture on behavior. Gelfand uses field, experimental, computational and neuroscience methods to understand the evolution of culture and its multilevel consequences for human groups. Her work has been cited over 50,000 times and has been featured in the Washington Post, the New York Times, the Boston Globe, National Public Radio, Voice of America, Fox News, NBC News, ABC News, and The Economist, among other outlets. Most recently, she is the author of "Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire the World."

A 21-year veteran of the United States Air Force, Colonel Nicole Malachowski (USAF, Ret.) wanted to fly military jets from the moment she saw them at her first air show when she was five years old. She achieved that goal – and then some. A leader, a combat veteran, the first woman pilot on the Thunderbirds Air Demonstration Squadron, an instructor, a White House Fellow, and an inductee into the Women in Aviation International Pioneer Hall of Fame, Nicole’s Air Force career exceeded her wildest dreams.

Dr Gorkan Ahmetoglu is an Associate Professor of Business Psychology at University College London (UCL) and the co-founder of Meta Profiling Ltd. He is the Director of the Business Psychology programme at UCL and has previously held the positions of Director of Management and Entrepreneurship, Director of Digital Entrepreneurship, and Director of Consumer Behaviour at Goldsmiths, University of London. He has also taught at London’s City University and Heythrop University. Gorkan is the author of Personality 101, the editor of the Wiley Handbook of Entrepreneurship, and has published numerous articles and reviews in leading academic journals as well as authored in Harvard Business Review and Management Today. Dr Ahmetoglu is a leading expert in psychological profiling and assessment and a business adviser and speaker in the areas of entrepreneurship, consumer decision-making, and marketing strategy. He is also an associate to Harvard’s EFL Global. Gorkan consults to global organisations and the UK government, and frequently appears in media as expert adviser. His clients include HSBC, LVMH, ABF, Unilever, Google, Ford, Tesco, Sainsbury’s, Asda, Mars, McKinsey & Co, BBC, Channel 4, Channel 5, The Edrington Group, the Office of Fair Trading, the Intellectual Property Office, the British Brand Groups, Government Social Research, The Grocer, The Marketing Magazine, and KPMG.

Kaihan Krippendorff is an acclaimed business strategist. He has insider knowledge of the world’s most innovative businesses through his popular Fast Company blog and is the best-selling author of Outthink the Competition. With actionable content and tremendous stage presence, he teaches audiences how to think about problems differently and apply those lessons to business. His goal is to help his audience create “fourth options” for themselves – the strategic advantages their competitors don’t see, don’t expect, and cannot (or will not) emulate.

Lisa Jaster is one of only three women to graduate from the first integrated United States Army Ranger program, which is one of the most difficult combat training courses in the world, and she was the first female Army Reserve officer to become Ranger qualified. Lisa continues to demonstrate that barriers are meant to be broken and exemplifies how perseverance and hard work are absolutely essential to achieving your goals. Filled with humorous stories and moving anecdotes, her talks leave audiences inspired to push past adversity no matter the cost and better their lives.

Michael J. Durant is the best-selling author of In the Company of Heroes and the inspiration for the movie Black Hawk Down. He was the sole survivor of the helicopter crash caused by a Somali-fired grenade and held as a prisoner of war for 11 days. Prior to his time in Somalia, Durant had participated in combat operations in the Persian Gulf, Panama, and Kuwait. A highly-decorated soldier, his awards include the Purple Heart and the Distinguished Service Medal. He addresses leadership, teambuilding, growth, and his experience as a soldier and as a hostage.

As McDonald’s Corporation’s legendary vice chairman and CEO, Jim Skinner led a turnaround at the world’s largest food service company, leaving the chain with the best financial performance in its history. One of the architects of McDonald’s worldwide “Plan to Win” revitalization plan launched in 2003, he managed a successful shift in strategy that led to increased sales, reinvented menus, modernized restaurants, and innovative new offerings. Repeatedly hailed by media as the “CEO of the Year, Skinner addresses business strategy, turnaround stories, leadership, and managing change.

Greg Wasson is the former CEO of Walgreens, the largest drugstore chain in the U.S. He transformed an iconic company and helped change an entire industry. Known for his willingness to take risks, he spearheaded a string of deals that moved the company into new markets, including the acquisition of Duane Reade and Alliance Boots – creating the world’s first global health and wellness company. He also delivered returns exceeding the S&P 500 and generated more free cash flow than the previous 98 combined. Wasson discusses leading a global business and healthcare.