{"id":36533,"date":"2019-10-24T13:30:37","date_gmt":"2019-10-24T17:30:37","guid":{"rendered":"https:\/\/www.leadingauthorities.com\/blog\/culture-lessons-from-speakers-at-the-worlds-biggest-brands"},"modified":"2019-10-24T13:30:37","modified_gmt":"2019-10-24T17:30:37","slug":"culture-lessons-from-speakers-at-the-worlds-biggest-brands","status":"publish","type":"post","link":"https:\/\/www.leadingauthorities.com\/uk\/blog\/culture-lessons-from-speakers-at-the-worlds-biggest-brands","title":{"rendered":"Culture Lessons From Speakers At The World&#039;s Biggest Brands"},"content":{"rendered":"\n<p>A study from Duke\u2019s Fuqua School of Business found that 92% of North American CEOs think improving their organization\u2019s corporate culture would increase the value of the company. But only 15% said it was where it needed to be.<\/p>\n\n<p>Culture can be the key to everything from hiring and retaining top talent to ensuring confidence in investors. These speakers help your organization make leaps, instead of baby steps, towards an aligned culture.<\/p>\n\n<h1>CULTURE EXPERTS FROM THE WORLD&#8217;S BIGGEST BRANDS<\/h1>\n\n<ul><li><strong><a href=\"https:\/\/www.leadingauthorities.com\/blog\/culture-lessons-from-zappos-maritz-harley-davidson-and-pepsi#MicheleGelfand\" title=\"Michele Gelfand\">Michele Gelfand<\/a><\/strong>,<strong>\u00a0<\/strong>Award-Winning Cultural Psychologist, Best-Selling Author, &amp; University of Maryland Distinguished Professor<\/li>\n\t<li><strong><a href=\"#Dawn-Hudson\" title=\"Dawn Hudson\">Dawn Hudson<\/a><\/strong>,\u00a0Former Chief Marketing Officer of the NFL &amp; Former President and CEO of Pepsi Cola North America<\/li>\n\t<li><strong><a href=\"#Robert-Richman\" title=\"Robert Richman\">Robert Richman<\/a><\/strong>,\u00a0Former Culture Strategist at Zappos.com &amp; Author of the Book,\u00a0<i>Culture Blueprint<\/i><\/li>\n\t<li><strong><a href=\"#Jon-Steinberg\" title=\"Jon Steinberg\">Jon Steinberg<\/a><\/strong>,\u00a0Founder &amp; CEO of Cheddar, and Former COO &amp; President of Buzzfeed<\/li>\n\t<li><strong><a href=\"#Doug-Rauch\" title=\"Doug Rauch\">Doug Rauch<\/a><\/strong>,\u00a0Former President of Trader Joe&#8217;s<\/li>\n\t<li><strong><a href=\"#Jim-Donald\" title=\"Jim Donald\">Jim Donald<\/a><\/strong>,\u00a0CEO of Albertson\u2019s, Former CEO of Starbucks, Former CEO of Extended Stay Hotels, &amp; Former CEO of Pathmark Supermarkets<\/li>\n\t<li><strong><a href=\"#Sarah-Robb-OHagan\" title=\"Sarah Robb O'Hagan\">Sarah Robb O&#8217;Hagan<\/a><\/strong>,\u00a0Legendary Business Leader, Former CEO of Flywheel Sports, Former Global President of Gatorade, &amp; Former Director at Nike<\/li>\n\t<li><strong><a href=\"#Susan-OMalley\" title=\"Susan O'Mally\">Susan O&#8217;Malley<\/a><\/strong>,\u00a0Former President of The Washington Capitals &amp; The Washington Wizards, &amp; The First Female President of A Professional Sports Franchise<\/li>\n\t<li><strong><a href=\"#Charlotte-Blank\" title=\"Charlotte Blank\">Charlotte Blank<\/a><\/strong>,\u00a0Chief Behavioral Officer at Maritz<\/li>\n\t<li><strong><a href=\"#Ken-Schmidt\" title=\"Ken Schmidt\">Ken Schmidt<\/a><\/strong>,\u00a0Legendary Former Director of Communications Strategy at Harley-Davidson<\/li>\n\t<li><a href=\"#Jenn-Lim\"><strong>Jenn Lim<\/strong><\/a>,\u00a0CEO &amp; Chief Happiness Officer of Delivering Happiness, Culture Book Creator, &amp; Consultant at Zappos<\/li>\n\t<li><strong><a href=\"#steve-robinson\" title=\"Steve Robinson\">Steve Robinson<\/a><\/strong>, Former Chief Marketing Officer and Executive Vice President of Chick-fil-A<\/li>\n\t<li><strong><a href=\"#kevin-gaskell\" title=\"Kevin Gaskell\">Kevin Gaskell<\/a><\/strong>, Former Group CEO of BMW GB, Former CEO of Porsche GB, and Former CEO of Lamborghini GB<\/li>\n<\/ul><p>Keep reading to learn more about each of these culture experts and click on the links below to browse through each of their individual speaker profile pages and find out more about their speaking topics and expertise.<\/p>\n\n<h2><b><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/michele-gelfand\" id=\"Michele-Gelfand\" name=\"Michele-Gelfand\" target=\"_blank\" title=\"Michele Gelfand\">MICHELE GELFAND<\/a>\u00a0<\/b><\/h2>\n\n<p><b><a id=\"MicheleGelfand\"><\/a>Award-Winning Cultural Psychologist, Best-Selling Author, &amp; University of Maryland Distinguished Professor<\/b><\/p>\n\n<p>Distinguished Psychology Professor Michele Gelfand is one of the leading researchers and writers on culture and the impact of culture on behavior. She\u2019s the author of the wildly-popular new book,\u00a0<i>Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World.\u00a0<\/i>Gelfand\u2019s research and writing focuses on the difference between \u201ctight\u201d and \u201cloose\u201d cultures, and how that distinction impacts businesses globally. Arguing that culture drives performance more than mission statements, HR campaigns, or even financial incentives ever will, she helps organizations understand if their culture is \u201ctight\u201d or \u201cloose,\u201d why that is, how that drives everything from performance to revenue to position in the marketplace, and how to create a more \u201copen\u201d or \u201cloose\u201d culture. Gelfand\u2019s work on tight-loose theory and its impact on business performance has been cited over 20,000 times and has been featured in\u00a0<em>The<\/em>\u00a0<i>Washington Post, The New York Times, The Boston Globe, National Public Radio, Morning Joe, Voice of America,\u00a0<\/i>Fox News, NBC News, ABC News,\u00a0<em>The Economist<\/em>, De Standard, and more.\u00a0|\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/michele-gelfand\" target=\"_blank\" title=\"Michele Gelfand\">Find out more about Michele Gelfand<\/a>.<\/p>\n\n<h2><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/dawn-hudson\" id=\"Dawn-Hudson\" name=\"Dawn-Hudson\" target=\"_blank\" title=\"Dawn Hudson\"><b>DAWN HUDSON<\/b><\/a><\/h2>\n\n<p><b><a id=\"DawnHudson\"><\/a>Former Chief Marketing Officer of the NFL &amp; Former President and CEO of Pepsi Cola North America<\/b><\/p>\n\n<p>Throughout Dawn\u2019s incredible career, her work has focused on tapping into a brand\u2019s DNA\u2014including value systems, unique gifts, brand personality, and human capital resources\u2014to create incredible customer experiences. Dawn\u2019s presentations are fast-paced and always have audiences taking notes as she runs through lessons learned through personal successes and failures. She also talks about fostering a culture that promotes inclusive leadership and celebrating new voices. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/dawn-hudson\" target=\"_blank\" title=\"Dawn Hudson\">Find out more about Dawn Hudson<\/a>.<\/p>\n\n<h2><strong><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/robert-richman\" id=\"Robert-Richman\" name=\"Robert-Richman\" target=\"_blank\" title=\"Robert Richman\">ROBERT RICHMAN<\/a><\/strong><\/h2>\n\n<p><strong><a id=\"RobertRichman\"><\/a>Former Culture Strategist at Zappos.com &amp; Author of the Book,\u00a0<i>Culture Blueprint<\/i><\/strong><\/p>\n\n<p>Robert Richman is a culture strategist and was co-creator of Zappos Insights, an innovative program focused on educating companies on the secrets behind Zappos\u2019 amazing employee culture. One of the world\u2019s authorities on employee culture, he\u2019s worked with companies like Google, Toyota, and Eli Lilly and wrote the book,\u00a0<i>The Culture Blueprint,\u00a0<\/i>a guide to building a workplace that helps employees grow, inspires amazing service, and drives revenue through culture. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/robert-richman\" target=\"_blank\" title=\"Robert Richman\">Find out more about Robert Richman<\/a>.<\/p>\n\n<h2><b><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/jon-steinberg\" id=\"Jon-Steinberg\" name=\"Jon-Steinberg\" target=\"_blank\" title=\"Jon Steinberg\">JON STEINBERG<\/a><\/b><\/h2>\n\n<p><strong><a id=\"JonSteinberg\"><\/a>Founder &amp; CEO of Cheddar, and Former COO &amp; President of Buzzfeed<\/strong><\/p>\n\n<p>Jon Steinberg launched Cheddar, the revolutionary streaming-based video news platform that received a valuation of $85 million after less than one year, in 2017. Also the former COO and President of Buzzfeed, he talks about fueling growth by cultivating an innovative company culture and mindset. Believing that culture is key to disruption, by encouraging enthusiastic buy in at every level of an organization, Steinberg helps groups turn existing culture beliefs on their head. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/jon-steinberg\" target=\"_blank\" title=\"Jon Steinberg\">Find out more about Jon Steinberg<\/a>.<\/p>\n\n<h2><b><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/doug-rauch\" id=\"Doug-Rauch\" name=\"Doug-Rauch\" target=\"_blank\" title=\"Doug Rauch\">DOUG RAUCH<\/a><\/b><\/h2>\n\n<p><b><a id=\"DougRauch\"><\/a>Former President of Trader Joe&#8217;s<\/b><\/p>\n\n<p>Doug Rauch is known for growing Trader Joe\u2019s from a small local chain to a national powerhouse, and for his belief that Culture is a Company\u2019s DNA\u2014or the only thing a company has that can\u2019t be copied or stolen, and the most important factor in success. He talks about the practices like conscious capitalism and values-based leadership that he drew on to grow Trader Joe\u2019s, and helps companies figure out what their cultural X factor is. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/doug-rauch\" target=\"_blank\" title=\"Doug Rauch\">Find out more about Doug Rauch<\/a>.<\/p>\n\n<h2><b><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/jim-donald\" id=\"Jim-Donald\" name=\"Jim-Donald\" target=\"_blank\" title=\"Jim Donald\">JIM DONALD<\/a><\/b><\/h2>\n\n<p><b><a id=\"JimDonald\"><\/a>CEO of Albertson\u2019s, Former CEO of Starbucks, Former CEO of Extended Stay Hotels, &amp; Former CEO of Pathmark Supermarkets<\/b><\/p>\n\n<p>\u00a0The former CEO of Starbucks and current CEO of Albertsons, Jim Donald has been called a \u201cTurnaround King\u201d for helping struggling companies regain their footing. He attributes the record growth he led at Starbucks to identifying and fostering an \u201cX factor\u201d that begins with company culture. At the many brands he has led, he did this not with lessons learned at business school but by talking to employees on the front lines. Elevating individual responsibility as well as cohesive company culture is key to success, according to Donald. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/jim-donald\" target=\"_blank\" title=\"Jim Donald\">Find out more about Jim Donald<\/a>.<\/p>\n\n<h2><b><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/sarah-robb-ohagan\" id=\"Sarah-Robb-OHagan\" name=\"Sarah-Robb-OHagan\" target=\"_blank\" title=\"Sarah Robb O'Hagan\">SARAH ROBB O\u2019HAGAN<\/a><\/b><\/h2>\n\n<p><b><a id=\"SarahRobbOHagan\"><\/a>Legendary Business Leader, Former CEO of Flywheel Sports, Former Global President of Gatorade, &amp; Former Director at Nike<\/b><\/p>\n\n<p>A disruption powerhouse, Sarah is former global president of Gatorade, former GM and marketing director at Nike, and currently CEO of Flywheel Sports. She speaks passionately about disrupting your own business from the inside out, embracing a mindset of growth and change, and not being afraid to fail. Sarah is a major proponent of developing a team mentality that permeates work and personal relationships, bringing out the best people and performance from those you lead. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/sarah-robb-ohagan\" title=\"Sarah Robb O'Hagan\">Find out more about Sarah Robb O&#8217;Hagan<\/a>.<\/p>\n\n<h2><b><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/susan-omalley\" id=\"Susan-OMalley\" name=\"Susan-OMalley\" target=\"_blank\" title=\"Susan O'Mally\">SUSAN O\u2019MALLEY<\/a><\/b><\/h2>\n\n<p><b><a id=\"SusanOMalley\"><\/a>Former President of The Washington Capitals &amp; The Washington Wizards, &amp;The First Female President of A Professional Sports Franchise<\/b><\/p>\n\n<p>Easy to work with and funny, Susan O&#8217;Malley&#8217;s presentation is packed with examples of turning around flailing franchises by using interpersonal relationships and a collaborative approach to business. She talks about her early days at the Capitals, and how she had to set the culture example. She digs into the real reasons leaders need to actually get their hands dirty, how to work to build a culture of success from the ground up, and the importance of leading by example when it comes to fueling a mindset of growth. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/susan-omalley\" target=\"_blank\" title=\"Susan O'Mally\">Find out more about Susan O&#8217;Malley<\/a>.<\/p>\n\n<h2><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/charlotte-blank\" id=\"Charlotte-Blank\" name=\"Charlotte-Blank\" target=\"_blank\" title=\"Charlotte Blank\">CHARLOTTE BLANK<\/a><\/h2>\n\n<p><strong><a id=\"CharlotteBlank\"><\/a>Chief Behavioral Officer at Maritz<\/strong><\/p>\n\n<p>In her role as Chief Behavioral Officer at Martiz, Charlotte Blank leads the company\u2019s practice of behavioral science and innovation. Focused on \u201cunleashing the potential\u201d of client\u2019s employees, she talks about finding drivers of behaviors that may lie \u201cunder the surface\u201d; why in the absence of company goal-setting, people default to habit; why regular feedback is so meaningful for performance; and how to test what \u201crewards systems\u201d will work for your team. Blending social psychology and behavioral economics, she helps clients understand what makes their employees \u201ctick\u201d and how to better make sense of human behavior in an evolving marketplace. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/charlotte-blank\" target=\"_blank\" title=\"Charlotte Blank\">Find out more about Charlotte Blank<\/a>.<\/p>\n\n<h2><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/ken-schmidt\" id=\"Ken-Schmidt\" name=\"Ken-Schmidt\" target=\"_blank\" title=\"Ken Schmidt\">KEN SCHMIDT<\/a><\/h2>\n\n<p><strong><a id=\"KenSchmidt\"><\/a>Legendary Former Director of Communications Strategy at Harley-Davidson<\/strong><\/p>\n\n<p>Ken Schmidt&#8217;s widely known as one of the business world\u2019s most outspoken and provocative thought leaders. He\u2019s also viewed as a \u201cturnaround king\u201d for his work bringing struggling businesses back from the brink. He explains how to tap into the positive ways consumers respond to your brand and build a booming culture around that niche. In his talk on \u201cDominating the Marketplace,\u201d Schmidt talks about the steps to developing a loyal corporate culture and fanatic customer base by using examples from his own life. |\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/ken-schmidt\" target=\"_blank\" title=\"Ken Schmidt\">Find out more about Ken Schmidt<\/a>.<\/p>\n\n<h2><a href=\"https:\/\/www.leadingauthorities.com\/speakers\/jenn-lim\" id=\"Jenn-Lim\" name=\"Jenn-Lim\" target=\"_blank\" title=\"Jenn Lim\">JENN LIM<\/a><\/h2>\n\n<p><strong><a id=\"JennLimm\"><\/a>CEO &amp; Chief Happiness Officer of Delivering Happiness, Culture Book Creator, &amp; Consultant at Zappos<\/strong><\/p>\n\n<p>Jenn Lim\u00a0is the CEO and CHO (Chief Happiness Officer) of Delivering Happiness, a company she co-founded to inspire science-based happiness, passion, and purpose at work, home, and in everyday life. Jenn has been a consultant at Zappos from its start-up days in 2003 to the $2B business it is today. Since 2009, Zappos has been on\u00a0<em>Fortune\u2019s<\/em>\u00a0\u201c100 Best Companies to Work For\u201d list and has been bought by Amazon.com in a deal valued at $1.2 billion on the day of closing. One of her creations,<em>\u00a0The Zappos Culture Book<\/em>, has become a global symbol of how companies can use happiness as a business model to increase productivity and profitability.\u00a0In her presentations, Jenn explains how a culture of happiness is becoming one of the biggest competitive advantages in today\u2019s economy, and why happy employees who work with passion and purpose perform at consistently high levels, multiplying their effectiveness, and raising business outcomes.\u00a0|\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/speakers\/jenn-lim\" target=\"_blank\" title=\"Find out more about Jenn Limm\">Find out more about Jenn Lim<\/a>.<\/p>\n\n<h2><a href=\"\/speakers\/steve-robinson\" id=\"steve-robinson\" name=\"steve-robinson\" target=\"_blank\" title=\"Steve Robinson\">STEVE ROBINSON<\/a><\/h2>\n\n<p><strong>Former Chief Marketing Officer and Executive Vice President of Chick-fil-A<\/strong><\/p>\n\n<p>Steven A. Robinson is the former executive vice president and chief marketing officer of Chick-fil-A, Inc. During his thirty-four-year tenure, Steve was integrally involved in the company\u2019s steady then explosive growth from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015. | <a href=\"\/speakers\/steve-robinson\" target=\"_blank\" title=\"Steve Robinson\">Find out more about Steve Robinson.<\/a><\/p>\n\n<h2><a id=\"kevin-gaskell\" name=\"kevin-gaskell\"><\/a><a href=\"\/speakers\/kevin-gaskell\" target=\"_blank\" title=\"Kevin Gaskell\">KEVIN GASKELL<\/a><\/h2>\n\n<p><strong>Former Group CEO of BMW GB, Former CEO of Porsche GB, and Former CEO of Lamborghini GB<\/strong><\/p>\n\n<p>Examining Kevin Gaskell\u2019s track record surprises some people. As CEO of four successful world class brands, and as a serial entrepreneur who has built international companies from nothing more than \u2018a good idea,\u2019 Kevin has created over $5 billion in shareholder value and yet has still found time to break a world record, climb the world\u2019s highest mountains, walk to both North and South Poles, compete in international sports, and play in a rock band. He speaks with electricity about using inspired leadership to achieve extraordinary results. | <a href=\"\/speakers\/kevin-gaskell\" target=\"_blank\" title=\"Kevin Gaskell\">Find out more about Kevin Gaskell.<\/a><\/p>\n\n<h1>LOOKING FOR A CULTURE EXPERT?<\/h1>\n\n<p>Are you interested in booking one of our culture speakers to speak at your upcoming meeting or conference?\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/contact-us\" title=\"Let us know\"><strong>Let us know<\/strong><\/a>!<\/p>\n\n<p><strong><a href=\"https:\/\/www.leadingauthorities.com\/contact-us\" title=\"contact our team today\">Contact our team<\/a>\u00a0<\/strong>to find out more about any of these individuals and their speaking topics, to check their speaking fees and availability, or to book one of these individuals for your next event.<\/p>\n\n<p>Want more speaker options?\u00a0<a href=\"https:\/\/www.leadingauthorities.com\/contact-us\" title=\"contact our team today\">Reach out to us<\/a>\u00a0and our team can send you a customized list of speaker recommendations tailored specifically to your event&#8217;s topic, theme, audience, and more.<\/p>\n\n<p>To get in touch with us right away, you can also fill out the form below, email us at\u00a0<a href=\"mailto:Contact@lauthorities.com\" target=\"_blank\" title=\"send us an email\">Contact@lauthorities.com<\/a>\u00a0or\u00a0<a href=\"https:\/\/secure.livechatinc.com\/licence\/7454471\/open_chat.cgi?groups=6\" target=\"_blank\" title=\"Live chat\">live chat<\/a>\u00a0with a member of our team online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A study from Duke\u2019s Fuqua School of Business found that 92% of North American CEOs think improving their organization\u2019s corporate culture would increase the value [&#8230;] <br \/><a class=\"moretag\" href=\"https:\/\/www.leadingauthorities.com\/uk\/blog\/culture-lessons-from-speakers-at-the-worlds-biggest-brands\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":22881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19294,19346,19337,19325,19323,19314,19310,19309,19306,19295,19263,19289,19284,19283,19282,19275,19273,19267,19265],"tags":[],"class_list":["post-36533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leaders-visionaries","category-customer-experience","category-branding","category-big-brands","category-consumer-behavior","category-ceos","category-crisis-management","category-teamwork","category-decision-making","category-business-strategy","category-best-selling-authors","category-sales","category-ted-speakers","category-innovation","category-technology","category-corporate-culture","category-turnaround","category-leadership","category-overcoming-adversity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blog: Culture Lessons From The World&#039;s Biggest Brands | LAI<\/title>\n<meta name=\"description\" content=\"These speakers help your organization make leaps, instead of baby steps, towards an aligned culture. 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