{"id":36656,"date":"2018-02-20T11:56:41","date_gmt":"2018-02-20T16:56:41","guid":{"rendered":"https:\/\/www.leadingauthorities.com\/blog\/company-culture-is-key-to-revenue"},"modified":"2026-06-22T14:29:28","modified_gmt":"2026-06-22T18:29:28","slug":"company-culture-is-key-to-revenue","status":"publish","type":"post","link":"https:\/\/www.leadingauthorities.com\/uk\/blog\/company-culture-is-key-to-revenue","title":{"rendered":"Company Culture Is Key To Revenue"},"content":{"rendered":"<p>We know you understand the importance of a strong company culture: Whether it\u2019s having a team that exceeds goals, retaining your top talent, or creating a positive brand image in the community, company culture is a huge component of success.<\/p>\n<div><\/div>\n<div>\n<p>If your next event is focused on corporate culture, we&#8217;d like to suggest the following keynote speakers:<\/p>\n<p><b><a title=\"Jim Donald Starbucks\" href=\"https:\/\/www.leadingauthorities.com\/speakers\/jim-donald\">Jim Donald<\/a>, Former CEO of Starbucks<br \/>\n<\/b>Jim\u2019s been called a \u201cTurnaround King\u201d for his ability to take flailing brands back from the edge of bankruptcy (and was named one of the Top 25 CEOs in the world. He has a new speech all about creating a culture that forever <b>captures the excitement you feel on your first day of work<\/b> in a new job. He talks about why \u201cthe biggest threat your company faces is from inside your four walls,\u201d how to unlock untapped \u201cgold mines\u201d within your corporation, and how to build better attitudes and increased execution.<\/p>\n<p><b><a title=\"Ken Schmidt Company Culture\" href=\"https:\/\/www.leadingauthorities.com\/speakers\/ken-schmidt\">Ken Schmidt<\/a>, legendary Director of Communications Strategy at Harley-Davidson<br \/>\n<\/b>According to Ken, success all comes down to corporate culture. Ken has a new talk on the importance of building a successful culture. He examines the relationship between revenue and culture specifically, exploring:<\/p>\n<ul>\n<li>Why dominant market share is a culture-driven result, rather than a marketing function<\/li>\n<li>Why culture is the answer to growth challenges, employee turnover, and customer advocacy<\/li>\n<li>Why a focus on &#8220;selling product&#8221; ultimately destroys competitiveness<\/li>\n<li>Why loyalty to a company&#8217;s product means the business is at risk while loyalty to its people means it\u2019s thriving<\/li>\n<\/ul>\n<p><b><a title=\"Matthew Syed, Journalist\" href=\"https:\/\/www.leadingauthorities.com\/speakers\/matthew-syed\">Matthew Syed<\/a>, Journalist, Writer, &amp; Broadcaster<br \/>\n<\/b>Matthew Syed has worked with some of the world\u2019s least organisations to build a mindset of continuous improvement. He is also a multiple-award winning journalist for <i style=\"font-family: inherit; font-size: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit;\">The Times<\/i> who regularly contributes to radio and television. In presentations, he draws on a vast array of case studies to illustrate the importance of a corporate culture that embraces risk, new ideas, and occasionally even failure to encourage growth and success.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We know you understand the importance of a strong company culture: Whether it\u2019s having a team that exceeds goals, retaining your top talent, or creating [&#8230;] <br \/><a class=\"moretag\" href=\"https:\/\/www.leadingauthorities.com\/uk\/blog\/company-culture-is-key-to-revenue\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":36657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19275],"tags":[],"class_list":["post-36656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-culture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blog: Company Culture Is Key To Revenue | LAI<\/title>\n<meta name=\"description\" content=\"If your next event is focused on corporate culture, we&#039;d like to suggest the following keynote speakers. To check availability, click here to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leadingauthorities.com\/uk\/blog\/company-culture-is-key-to-revenue\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company Culture Is Key To Revenue\" \/>\n<meta property=\"og:description\" content=\"If your next event is focused on corporate culture, we&#039;d like to suggest the following keynote speakers. To check availability, click here to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.leadingauthorities.com\/uk\/blog\/company-culture-is-key-to-revenue\" \/>\n<meta property=\"og:site_name\" content=\"LAI Speakers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadingAuthorities\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-20T16:56:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-22T18:29:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.leadingauthorities.com\/wp-content\/uploads\/2026\/01\/quad-donald-morrison-schmidt-syed-uk-blog.original.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valentin Picui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LAIspeakers\" \/>\n<meta name=\"twitter:site\" content=\"@LAIspeakers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valentin Picui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk\\\/blog\\\/company-culture-is-key-to-revenue#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk\\\/blog\\\/company-culture-is-key-to-revenue\"},\"author\":{\"name\":\"Valentin Picui\",\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk#\\\/schema\\\/person\\\/b2bb0481de1e37c437a8edcaec343720\"},\"headline\":\"Company Culture Is Key To Revenue\",\"datePublished\":\"2018-02-20T16:56:41+00:00\",\"dateModified\":\"2026-06-22T18:29:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk\\\/blog\\\/company-culture-is-key-to-revenue\"},\"wordCount\":337,\"publisher\":{\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk\\\/blog\\\/company-culture-is-key-to-revenue#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.leadingauthorities.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/quad-donald-morrison-schmidt-syed-uk-blog.original.png\",\"articleSection\":[\"Corporate Culture\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk\\\/blog\\\/company-culture-is-key-to-revenue\",\"url\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk\\\/blog\\\/company-culture-is-key-to-revenue\",\"name\":\"Blog: Company Culture Is Key To Revenue | LAI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk\\\/blog\\\/company-culture-is-key-to-revenue#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.leadingauthorities.com\\\/uk\\\/blog\\\/company-culture-is-key-to-revenue#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.leadingauthorities.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/quad-donald-morrison-schmidt-syed-uk-blog.original.png\",\"datePublished\":\"2018-02-20T16:56:41+00:00\",\"dateModified\":\"2026-06-22T18:29:28+00:00\",\"description\":\"If your next event is focused on corporate culture, we'd like to suggest the following keynote speakers. 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