{"id":36750,"date":"2017-06-13T10:37:54","date_gmt":"2017-06-13T14:37:54","guid":{"rendered":"https:\/\/www.leadingauthorities.com\/blog\/harley-davidsons-ken-schmidt-on-branding"},"modified":"2026-07-06T14:03:24","modified_gmt":"2026-07-06T18:03:24","slug":"harley-davidsons-ken-schmidt-on-branding","status":"publish","type":"post","link":"https:\/\/www.leadingauthorities.com\/uk\/blog\/harley-davidsons-ken-schmidt-on-branding","title":{"rendered":"Harley-Davidson&#039;s Ken Schmidt on Branding"},"content":{"rendered":"\n<p>Earlier this year, top-selling speaker and former Harley-Davidson communications executive <a href=\"https:\/\/www.leadingauthorities.com\/speakers\/ken-schmidt\" target=\"_blank\"><b>Ken Schmidt<\/b><\/a> spoke at a major conference where he talked about:<\/p>\n<ul><li>How Harley-Davidson went from near-bankruptcy to booming success and sold-out product lines<\/li>\n<li>Creating \u201cpositive social energy\u201d that translated into passion for Harley motorcycles and \u201ctattoo-worthy\u201d branding<\/li>\n<li>Why reputation can be your strongest competitive advantage and you must view employees and clients as \u201cbrand ambassadors\u201d<\/li>\n<\/ul>\nYou can <a href=\"https:\/\/finance.yahoo.com\/news\/drivers-vehicles-critical-extensions-brand-120000132.html\" target=\"_blank\"><b>read more about that event in Yahoo Finance<\/b><\/a>. Ken\u2019s a master storyteller who shares insight on creating disciples for your brand by competing with weapons stronger than price. He knows that \u201cBrand isn\u2019t what you say about yourself\u2014it\u2019s what other people say about you.\u201d<br \/> \u00a0<br \/> Ken is high-energy, and thought-provoking, customizing each speech to the audience at hand.<br \/><br \/>For more information on Ken Schmidt&#8217;s fees and availability, please fill out the form below.\u00a0<br \/><br \/><br \/><br \/>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, top-selling speaker and former Harley-Davidson communications executive Ken Schmidt spoke at a major conference where he talked about: How Harley-Davidson went from [&#8230;] <br \/><a class=\"moretag\" href=\"https:\/\/www.leadingauthorities.com\/uk\/blog\/harley-davidsons-ken-schmidt-on-branding\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":23137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[19267,19295,19323,19337],"tags":[],"class_list":["post-36750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-business-strategy","category-consumer-behavior","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Blog: Harley-Davidson&#039;s Ken Schmidt on Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.leadingauthorities.com\/uk\/blog\/harley-davidsons-ken-schmidt-on-branding\" 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