John co-founded and led the naturally fast food brand LEON which he sold in 2021.
\nHe now invests in and supports purpose-driven businesses as part of his company The Longhouse. Inspired by the Iroquois Confederacy of Native American tribes, The Longhouse businesses consider the impact of all decisions on seven generations from now. Their most recent investments are the social media technology platform Invyted which links brands who are doing positive things with Instagram and Tik Tok influencers. It also owns a major stake in London\u2019s first vegan and gluten free cookie brand The After School Cookie Club, which will soon be looking to grow via franchising.
\nJohn began his career at P&G and Bain and Company, and for four years was part of a team that led the successful turnaround of drinks business Whyte and Mackay.
\nJohn co-wrote the UK government\u2019s School Food Plan, and started and Chaired the government\u2019s Council for Sustainable Business. He was awarded an MBE in 2016 for his contribution to school food. John and his Leon Co-Founder Henry Dimbleby were named \u2018Raymond Blanc Sustainability Heroes\u2019 in 2017. The pair were also given The FIRST Responsible Capitalism Award 2015. He co-wrote \u2018Winning not Fighting\u2019, a book that explains the principles and practical application of the Chinese Martial Art Wing Tsun in business and life more broadly and looks to share these practices with any business he invests in as part of The Longhouse. John did one of those clever personality tests once and it pegged him as a \u2018Challenger,\u2019 which is probably about right. Even though he doesn\u2019t always succeed in doing so, John likes to make things better.
\nJohn is married to BBC Proms and Radio 3 Presenter Katie Derham. They have two daughters.<\/p>\n","protected":false},"excerpt":{"rendered":"