Beau Lotto is the founder and CEO of The Lab of Misfits, a neuroscience studio that seeks to \u201cbreak down the walls of the traditional laboratory\u201d and study humans in their natural habitats. By inviting audiences to take part in his interactive research, Lotto is able to achieve more authentic results. The goal of his work is not objectivity, but adaptability. \u201cThe most successful systems are the ones that are adaptable,\u201d Lotto explains. \u201cBeing able to have flexibility in our perception means we can adapt to a changing world.\u201d His methods, while unconventional, are deeply interactive and immersive. The measurable insights gleaned from these experiments have led to organizational breakthroughs for clients as diverse as Cirque du Soleil, L\u2019Or\u00e9al, and The London Science Museum. <\/p>\n","protected":false},"excerpt":{"rendered":"