Scott McKain is a business author, keynote speaker, and expert on distinction, customer experience, and organizational relevance. His work examines how companies can move beyond incremental differentiation to create value that customers recognize, remember, and are less likely to view as interchangeable. McKain is the author of several business books, including *Beyond Distinction*, and has delivered more than 2,000 presentations internationally. He has been inducted into the Professional Speakers Hall of Fame and serves as an in-residence expert on distinction and relevance at High Point University.<\/p>\n","protected":false},"excerpt":{"rendered":"