Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation\u2019s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand\u2019s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company\u2019s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company\u2019s \u201cEat Mor Chikin\u201d branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.<\/p>\n","protected":false},"excerpt":{"rendered":"