What drives us to care deeply\u2014about teams, workplaces, or our own lives? Dr. April Seifert has spent her career unlocking the answers. A Social Cognitive Psychologist with a Ph.D. and a data scientist by trade, April is the founder of Sprocket, a pioneering insights firm transforming how professional sports organizations understand the psychographic drivers of fandom. Her groundbreaking work reveals not just what people do, but why they do it\u2014helping teams and brands forge deeper, more human connections. Diagnosed with Multiple Sclerosis at 13 and having lost her father to cancer at just 11, April learned early the value of resilience and the power of living with intention. Her mantra, “Live like your life depends on it, because it does,” reflects the heart of her personal journey and inspires her audiences to embrace life\u2019s challenges with purpose and courage. April speaks on psychology, life design, and creating human-centered workplaces. Her talks combine rigorous data-driven insights, actionable strategies, and captivating storytelling, empowering individuals and organizations to lead with empathy, build cultures of trust, and design meaningful lives and careers. Known for her authenticity, wit, and ability to distill complex ideas into transformative takeaways, April captivates audiences from boardrooms to stadiums. Whether inspiring leaders to think differently or guiding teams to create cultures where people thrive, her keynotes leave audiences with clarity, inspiration, and the tools to take action.
\n“Live like your life depends on it, because it does.” With Dr. April Seifert, this isn\u2019t just advice\u2014it\u2019s a call to action for anyone ready to turn intention into impact.<\/p>\n","protected":false},"excerpt":{"rendered":"