As McDonald\u2019s Corporation\u2019s legendary vice chairman and CEO, Jim Skinner led a turnaround at the world\u2019s largest food service company, leaving the chain with the best financial performance in its history. One of the architects of McDonald\u2019s worldwide \u201cPlan to Win\u201d revitalization plan launched in 2003, he managed a successful shift in strategy that led to increased sales, reinvented menus, modernized restaurants, and innovative new offerings. Repeatedly hailed by media as the \u201cCEO of the Year, Skinner addresses business strategy, turnaround stories, leadership, and managing change.<\/p>\n","protected":false},"excerpt":{"rendered":"