Anat Baron is a former CEO, tech founder, and business futurist who helps leaders make high-stakes decisions in a world reshaped by AI, automation, and rapid change. She is the creator of The Human + AI Equation, a proprietary decision framework built from three decades of operating experience. It provides leaders with a strategic roadmap to determine which high-stakes decisions must remain human-led, which should be AI-augmented, and which can be fully automated as technology adoption accelerates.<\/p>\n
As CEO of Mike\u2019s Hard Lemonade, Anat scaled the brand to over $200 million in three years, creating an entirely new product category in a hyper-competitive market, despite being allergic to alcohol. That experience, combined with decades of building businesses, leading teams, and managing P&L accountability across hospitality, consumer products, entertainment, and technology, is what she brings to her action-oriented keynotes. AI is the latest version of the leadership challenge Anat has spent her career navigating: making high-stakes decisions when markets are shifting, rules are unclear, and the cost of getting it wrong is real. She brings an operator’s discipline to the decisions AI now forces every organization to make.<\/p>\n
Anat is a two-time tech founder, an award-winning documentary filmmaker (Beer Wars, distributed by Warner Bros.), and a former Hollywood development executive and producer whose storytelling discipline shapes every talk she delivers. Her insights have been featured in Forbes, Inc., CIO, NPR, CNN, and Fox Business News. Anat holds a Master’s degree from Cornell University.<\/p>\n","protected":false},"excerpt":{"rendered":"