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Leading voice in cybersecurity & Gen Z culture & globally recognised expert bridging cybersecurity, digital psychology and the behaviours of the next generation.
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Transforming Gen Z into the cyber workforce from founding The Hacking Games
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Trusted by governments & global brands, working with governments, Ministries of Defence, defence primes and leading technology, cybersecurity and consumer brands across multiple international markets.
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High-profile media commentator and a sought-after voice on cybersecurity and digital culture
Check fees and availability for Fergus Hay
About Fergus Hay
Download ProfileFergus Hay is a leading global voice on cybersecurity, digital psychology and Gen Z culture. As Founder and CEO of The Hacking Games, the world’s most recognised Gen Z hacking platform, he is transforming the future of cyber talent by redirecting young people from cybercrime towards careers in ethical hacking.
The Hacking Games operates across the UK, Saudi Arabia, Albania and Kosovo, with national programmes underway in other Western markets. The organisation works with governments, Ministries of Defence, defence primes and leading technology, cybersecurity and consumer brands.
Combining gamified cyber simulations, AI-powered aptitude mapping through its HAPTAI platform and entertainment-led engagement, Fergus is tackling two interconnected challenges: the rapidly growing global cost of cybercrime and the critical shortage of cybersecurity talent. His work reframes cybersecurity as not simply a technical challenge, but a cultural and generational opportunity.
A trusted commentator on cybersecurity and digital culture, Fergus regularly appears on BBC World News, Sky News and NBC, and has been featured in the Financial Times, The Times and The Sunday Times.
Speech Topics
Download TopicsJoin us as we explore the unconventional learning styles and motivations of digital natives who view system limits as a creative substrate to be bent rather than broken. This session delves into how peer validation and community clout often carry more weight for this cohort than formal credentials. Speaking alongside Fergus, hear from a former ‘The Com’ cybercriminal, Conor Freeman, who has now turned his life around, taking on red-teaming from the unique perspective of being a black-hat hacker.
While the Cybersecurity industry fights a software war on historical data sets, in this talk we explore the latest findings from our Modern Cyberwarfare R&D centres showing the power of human ingenuity as the “Golden Chain” source of modern attack threats, and how mathematical AI models are at their most powerful when they enable replication of modern attack threats at scale.
The Cyber and Defence Industry have invested billions of dollars on defences against historical attack threats. However the modern attack threat is not a middle aged cyber professional, but instead is a neuro diverse gamer hacker Teen Ager. In this talk we expose the techniques used by this generation to bring Billions of Dollars of damage to Jaguar LandRover, Marks & Spencers, MGM Grand Casino, Uber and Transport for London in the last 18 months.
In this keynote address the shortcomings of the Government in investing in National Resilience, and outline a plan for mobilising public sentiment and private capital to fill the defence spending deficit left by Western governments. Drawing on the insights, strategies and initiatives from The Resilience imperative, this is a powerful vision of building national resilience before the sun sets on our self-determination.
Focuses on surprising gamers with the realisation that their instinctive skills in pattern recognition and systems thinking are exactly what’s needed for a lucrative, purposeful career. It emphasises the use of mass media and entertainment to make ethical hacking “cool” and culturally relevant.
Modern organisations must move beyond rigid, policy-driven protocols to attract top talent who prioritise autonomy and tangible impact. It highlights that a culture embracing neurodiversity and flat hierarchies is essential for retaining unconventional minds who solve “messy” problems.
Cognitive agility and systems-thinking of gamers are critical for modern warfare, where the front lines are
increasingly digital. It explores how the military can secure national sovereignty by recruiting these
“digital natives” to defend critical infrastructure against cyber threats.
Big Ideas in 24 Hours
Our veteran team is standing by to help with big ideas and real perspective. Call us at +44 20 3038 4689, email us at [email protected], or click below for a custom speaker proposal.

