...

William Higham

Consumer Strategist, Futurist, & Founder of the Next Big Thing

William Higham
  • Global authority on how to monetize emerging consumer behaviors
  • Serves as a strategic consultant with clients spanning every industry
  • Talks are full of fresh approaches to historically overcomplicated problems
Fees
Please Inquire about fees
Location/Travels From: United Kingdom
Want to build a personalized list of speakers? Log in or create a free account
William Higham

Check fees and availability for William Higham

Interested in Booking William Higham?

About William Higham

Download Profile

William is a Futurist and global authority on Future Business Strategy.  An experienced Marketer, he takes a practical approach to the future: inspiring audiences while offering them tangible advice they can apply the minute they return to their desks. His talks leave audiences excited to face the future: armed with new, practical ways to handle tomorrow’s consumers and employees. He reveals what customers, employees and clients will want and expect from companies tomorrow: and the strategies businesses must adopt to attract and retain them. His data-led approach means he’s as comfortable speaking on the future of work as tomorrow’s ethical consumer or how the Metaverse, Web3 and AI will actually impact business.

An engaging and inspiring speaker, his talks have inspired thousands globally to face the future without fear, from Texas to Korea. He’s spoken at conferences for FT and Barclaycard, leadership events for Walt Disney, BT, Jaguar and Colgate.

William’s led popular consultancy Next Big Thing since 2003. He’s worked with clients in multiple sectors: Amazon to Vodafone, HSBC to MTV. He can be seen in Netflix’s new ‘Future Of’ series. He warned the drinks industry of the New Sobriety; saw Wellbeing Consumers a mile off; and championed ‘Strictly Come Dancing’ (‘Dancing With The Stars’) to BBC. He wrote the first practical handbook for UK trend strategists: ‘The Next Big Thing: Forecasting Consumer Trends for Profit’ (Kogan Page, 2010), which has since been translated into five languages. He’s been interviewed across media: BBC to Bloomberg TV, Fast Company to The Times. He has presented a TV show for CNBC, and written for The Economist, Advertising Age, The Director. He’s helped Cambridge University Innovation Forum and judged WARC and IoD innovation awards.

He first made his name in the music industry. Working at Sony, Virgin and Universal, William ran PR campaigns for artists from Michael Jackson to Motorhead, and marketing campaigns from Rolling Stones to The Cure. He won a Music Week Award for his campaign for Meat Loaf ‘Bat Out Of Hell 2’. His fascination with music consumers led him to the trends sector, starting as a trends consultant for brands like Levis, BT. He spent a year as MD of online research company OnePoll, attracting clients from Kelloggs to Findus.

Read More »

Video Gallery

William Higham Speaker Showreel

What Happens Next: 4 Practical Ways to Prepare for the Post-COVID Future

Will Higham On The Next Big Thing

William Higham – Post-Covid Consumer Talk

Prev
Next
img

William Higham Speaker Showreel

img

What Happens Next: 4 Practical Ways to Prepare for the Post-COVID Future

Will Higham On The Next Big Thing

Will Higham On The Next Big Thing

img

William Higham – Post-Covid Consumer Talk

Speech Topics

Download Topics

It’s not true what they say: age is not just a number. Different age groups have different work needs, expectations and drivers. Much depends on when you were born. Whether you grew up in a Boom or a Bust, with a money-oriented or moralistic culture, what tech you had, who your role models were: it all shapes your approach to work. And attitudes can clash when your boss’ or teammates’ generations don’t share them.

What do your Gen X, Millennial and Gen Z employees want? How can you meet those needs while keeping everyone happy? This talk explores what shaped each generation, what they value at work and how to help them ‘play nicely’ together.

I’ve led cross-generational teams and projects aimed at specific generations. I’ve spent years tracking how needs evolve and what works across ages. I turn my insights into clear, practical advice audiences can use immediately, alongside the lively discussions and surprising reflections it always sparks.

2024’s proving to be another year of uncertainty. And many executives themselves are feeling uncertain. But that doesn’t need to be the case. I’ve been helping leaders manage uncertainty for over a decade. And I’ve learned that volatile times actually provide more growth opportunities than calm ones. As Formula One champion Ayrton Senna once said: “You can’t overtake fifteen cars in sunny weather – but you can when it’s raining.”  I’ve created a brand new talk that helps leaders thrive in today’s unstable world. It distils all my experience of Uncertainty Management into six practical processes you can adopt to help you thrive in a VUCA world. I can show you not just how to manage uncertainty, but how to find huge growth opportunities within it.

Companies that actively promote a culture of innovation are 3.5x more likely to outperform their peers. And 87% of executives believe innovation is essential to their organisation’s success and growth (McKinsey). Yet  just 36% of today’s businesses are actively innovative (DTI).

If you’re finding it hard to create an innovation culture within your company, this talk can help. Over the last 20 years, I’ve identified four practical things companies can do to become more innovative.

  • Identify customer-led growth opportunities
  • Instil a more open, “challenger” mindset
  • Manage collaborative creativity and idea generation
  • Build new metrics and processes to test success

I show you how to use these in your business – to create innovative new products and processes that’ll keep you a step ahead of the competition.

In tomorrow’s uncertain business landscape, the most successful companies won’t be those with the best products or marketing teams. They’ll be the ones that can best adapt to new circumstances. The ones with the best organisation: the most efficiently run offices, smartest workflows and resource allocation, inspiring cultures and engaged, productive employees.

But old fashioned environments and reporting structures are really hampering many companies’ productivity, engagement and efficiency. The introduction of hybrid is a good start – but much more needs to be done.

In this talk, I look at what CEOs and the HR department can do to rebuild the enterprise: creating environments and organisational structures fit for the future. That give individuals the autonomy and flexibility to excel – while fostering a collaborative, engaged community across blended workforces. That build flatter, teams-based, results-driven hierarchies working towards a common purpose. That use new technologies like generative AI and smart materials to empower individuals and improve workflows.

Brand loyalty and employee engagement are at an all-time low. According to one study, 92% of consumers say they aren’t even loyal to their favourite brand. And 85% of employees admit to being disengaged at work.

But, despite such disturbing statistics, I believe it’ll actually be easier to build loyalty tomorrow than in the past: in both consumers and employees. Why? It’s all down to a growing desire to belong, to ‘feel part of something’, to have the support of ‘people like me’ in an increasingly uncertain world.

In my new talk, I use examples from social media to competitive leisure, neighbourhood groups to book clubs, to show how smart companies can foster loyalty by creating ‘brand families’. I help audiences identify passions and values that can unite their employees and engage their customers. How to use events and advice to bring customers together. How to give people a voice without losing your own.

Great working with Will. His presentation at our sales conference perfectly fitted the tone and context we were aiming for. His thought provoking, engaging style set an agenda for change.

Mike Hulse, Sales Director - Philips

William’s talk was a great way to start our strategy conference. He brought new, provocative insights and inspired the audience to think of new ways to serve tomorrow’s consumer.

Matt Houston, Director of Strategy - Primark

William gave us great insights into how consumer attitudes are changing, and how the audience will need to adapt.

Michaela Ridgeway, Senior Content Editor - Financial Times Global Conferences

William has the unique ability to identify those trends which are important and translate them back into a commercial opportunity for your business

Alex Owens, Head of Insight - Sainsbury’s

Will spoke in a compelling and entertaining way, convincing delegates to rethink their approach to customers.

Jim Hodgson, Project Implementation - Department for International Trade

The feedback is all very positive, and I personally found William really easy and a real pleasure to work with. He got the brief exactly, and delivered the right kind of speech that we expected him to.

British Property Federation

Big Ideas in 24 Hours

Our veteran team is standing by to help with big ideas and real perspective. Call us at +44 20 3038 4689, email us at [email protected], or click below for a custom speaker proposal.

Connect with our team
L A I Video Banner

An Emmy® award-winning video marketing agency that turns complex ideas into visual stories people actually care about.

Learn more
L A I Live Banner

Transforms ideas into experiences that hit with impact. We don’t just produce events—we engineer moments that captivate, connect, and elevate.

Explore
Help Icon
Big Stage? We have big Ideas

Please fill out the form to speak with a veteran expert who can guide you quickly.

Put us to work

Connect with a real person to start brainstorming ideas and expediate your search.

Have questions or need guidance? Call +44 20 3038 4689 to talk with an event expert who’ll help you find the perfect fit.

Refine your search

Speakers

Topics & Types

    Recent Searches

      Webdesign by Loungelizard