Denise Lee Yohn
Brand Leadership Expert, Author of Bestselling Books: "FUSION" and "What Great Brands Do"
- Inspires leaders to build healthy and top-performing organizational cultures
- Provides actionable tips for businesses to engage their workforces to Be Ready and Resilient
- Uses a customized approach to offer insights on how brands can strengthen their competitive advantage in the marketplace
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About Denise Lee Yohn
Download ProfileDenise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.
Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).
With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.
News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues.
Denise enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and Knowledge@Wharton among others.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.
Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.
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Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020
Denise Lee Yohn on Brand-Building
TED Talk
Ignite Experience by Keynote Speaker Denise Lee Yohn
Speech Topics
Download TopicsReady and Resilient: Leadership For Now & Next. The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.
Drawing upon her work with business leaders around the world through financial crises and major disruptions, Denise Lee Yohn has cracked the code on leadership and will teach you:
- The roadmap for aligning and motivating your workforce and addressing employees’ and customers’ elevated expectations
- How to develop organizational resilience and agility by operationalizing your purpose and core values
- How to inspire confidence and instill clarity so employees are productive now and prepared for what’s next
Employee Experience Disrupted. Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow. You will learn:
- How to design employee experiences that address today’s challenges and anticipate the future of work
- The tools to engage employees with empathy and motivate them with meaning
- How to transform your culture into a force for growth and thriving, and avoid common culture-building mistakes
Brand Leadership: How to Break Through, Blaze New Trails, and Build a Great Brand. New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field. Drawing from case studies, analyses, and interviews with business leaders from the world’s leading brands, Denise will show you:
- The seven actions that successful brands consistently implement to achieve brand leadership
- How to cultivate sustained customer and employee engagement and loyalty
- The proven tools and templates for positioning your brand and delivering superior customer experiences
The FUSION Formula: Brand + Culture = Results. Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.
Ignite Experience: Fuse CX and EX to Drive Your Growth. Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.
Perspectives on Faith & Religion in Business. Faith is an integral part of many people’s identities and an untapped source of inspiration and authentic engagement for businesses and individuals at work. How should organizations support employees and integrate religion and faith into DEIB (diversity, equity, inclusion, and belonging) efforts? How can people bring their whole selves to work including their spiritual beliefs? Keynote speaker Denise Lee Yohn shares insights and practical recommendations from her work in the business world as well as her role as the director of Faith & Work Journey, a faith-based non-profit.
Big Ideas in 24 Hours
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