...

Denise Lee Yohn

Brand Leadership Expert, Author of Bestselling Books: "FUSION" and "What Great Brands Do"

Denise Lee Yohn
  • Inspires leaders to build healthy and top-performing organizational cultures
  • Provides actionable tips for businesses to engage their workforces to Be Ready and Resilient
  • Uses a customized approach to offer insights on how brands can strengthen their competitive advantage in the marketplace
Fees
Fees Start at £18,000
Location/Travels From: Colorado
Want to build a personalized list of speakers? Log in or create a free account
Denise Lee Yohn

Check fees and availability for Denise Lee Yohn

Interested in Booking Denise Lee Yohn?

About Denise Lee Yohn

Download Profile

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.

Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (Nicholas Brealey/Hachette Books).

With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including International Consumer Electronics Show (CES), The Art of Marketing, and Sustainable Brands.

News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues.

Denise enjoys challenging executives to think differently about brand leadership in her regular contributions to Harvard Business Review, Forbes, and Smartbrief on Leadership, and has been a sought-after writer for publications including Fast Company, Entrepreneur, and Knowledge@Wharton among others.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.

Outside of her professional roles, Denise counts hiking to Everest Base Camp, dancing with a professional ballet company, and solo-flying a helicopter as some of her greatest life experiences.

Read More »

Video Gallery

Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020

Denise Lee Yohn on Brand-Building

TED Talk

Ignite Experience by Keynote Speaker Denise Lee Yohn

Prev
Next
img

Denise Lee Yohn Keynote Speaker Reel Updated With Virtual 2020

img

Denise Lee Yohn on Brand-Building

img

TED Talk

img

Ignite Experience by Keynote Speaker Denise Lee Yohn

Speech Topics

Download Topics

Ready and Resilient: Leadership For Now & Next. The new world of work requires leaders to lead differently. Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now. Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.

Drawing upon her work with business leaders around the world through financial crises and major disruptions, Denise Lee Yohn has cracked the code on leadership and will teach you:

  • The roadmap for aligning and motivating your workforce and addressing employees’ and customers’ elevated expectations
  • How to develop organizational resilience and agility by operationalizing your purpose and core values
  • How to inspire confidence and instill clarity so employees are productive now and prepared for what’s next

Employee Experience Disrupted. Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow. You will learn:

  • How to design employee experiences that address today’s challenges and anticipate the future of work
  • The tools to engage employees with empathy and motivate them with meaning
  • How to transform your culture into a force for growth and thriving, and avoid common culture-building mistakes

Brand Leadership: How to Break Through, Blaze New Trails, and Build a Great Brand. New market conditions require your brand to be more authentic, powerful, and valuable than ever before. Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field. Drawing from case studies, analyses, and interviews with business leaders from the world’s leading brands, Denise will show you:

  • The seven actions that successful brands consistently implement to achieve brand leadership
  • How to cultivate sustained customer and employee engagement and loyalty
  • The proven tools and templates for positioning your brand and delivering superior customer experiences

The FUSION Formula: Brand + Culture = Results. Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.

Ignite Experience: Fuse CX and EX to Drive Your Growth. Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

Perspectives on Faith & Religion in Business. Faith is an integral part of many people’s identities and an untapped source of inspiration and authentic engagement for businesses and individuals at work.   How should organizations support employees and integrate religion and faith into DEIB (diversity, equity, inclusion, and belonging) efforts?  How can people bring their whole selves to work including their spiritual beliefs?  Keynote speaker Denise Lee Yohn shares insights and practical recommendations from her work in the business world as well as her role as the director of Faith & Work Journey, a faith-based non-profit.

Best speaker of the day…a fresh perspective.

Facebook

Denise really took the time to understand our organization and our challenges. Her presentation was insightful and included many actionable tips for our teams.

Sigma Alimentos Mexico

Denise was a fantastic opening keynote speaker for the Transformational CMO Assembly this past June. This Assembly is one of our most prestigious events of the year and we are always in need of an innovative speaker to start things off on the right foot. Denise’s presentation skills, warm personality, and industry knowledge were all well received and I hope to continue working with her for more of our programs in the future as numerous clients of ours took a lot away from getting to know her and listening to her speak.

The Millennium Alliance LLC

We wanted someone who could stretch our thinking. The attendees were blown away by her presentation. We were very pleased with the depth of her experience and her ability to easily communicate that to a broad audience base.

Canadian Tourism Commission Board of Advisors Annual Retreat

Denise delivered an outstanding presentation to the 1000 participants to the STIMA Congress in Brussels. She translated her vision on what great brands do into ready-to-use tools and made her methodology very actionable. Her clarity, her enthusiasm and her passion made everyone feel like making her or his brand great.

STIMA Congress

Big Ideas in 24 Hours

Our veteran team is standing by to help with big ideas and real perspective. Call us at +44 20 3038 4689, email us at [email protected], or click below for a custom speaker proposal.

Connect with our team
L A I Video Banner

An Emmy® award-winning video marketing agency that turns complex ideas into visual stories people actually care about.

Learn more
L A I Live Banner

Transforms ideas into experiences that hit with impact. We don’t just produce events—we engineer moments that captivate, connect, and elevate.

Explore
Help Icon
Big Stage? We have big Ideas

Please fill out the form to speak with a veteran expert who can guide you quickly.

Put us to work

Connect with a real person to start brainstorming ideas and expediate your search.

Have questions or need guidance? Call +44 20 3038 4689 to talk with an event expert who’ll help you find the perfect fit.

Refine your search

Speakers

Topics & Types

    Recent Searches

      Webdesign by Loungelizard