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Joe Wicks

Fitness Coach, Bestselling Author, and Founder of The Body Coach

Joe Wicks
  • The Nation’s Favourite Fitness Coach – Founder of The Body Coach, inspiring millions worldwide to embrace healthier, happier and more active lifestyles.

  • MBE-Honoured National Hero – Became a household name through his hugely successful PE with Joe series, keeping families active during lockdown and earning an MBE for services to fitness and charity.

  • Bestselling Author & Entrepreneur – Sold over 4 million cookbooks and built a thriving fitness empire, transforming his passion for health into a globally recognised brand.

  • BBC Dragons’ Den Guest Dragon – Bringing his entrepreneurial expertise to the iconic BBC show, sharing valuable insights into business growth, innovation and building a successful brand.

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Fees Start at £20,000
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Joe Wicks

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Joe Wicks
Fitness Coach, Bestselling Author, and Founder of The Body Coach
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About Joe Wicks

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Joe Wicks is a British fitness coach, entrepreneur, author, and television personality best known for his work in promoting health and exercise. He recently appeared as a guest Dragon on BBC’s hit show, Dragon’s Den.

Rising to fame through his online platform The Body Coach, he gained a massive following with his quick, high-intensity workouts and simple nutrition advice.

During the COVID-19 pandemic, Joe became a household name with his PE with Joe YouTube series, which provided daily exercise routines for children and families worldwide. His efforts earned him an MBE from the Queen for services to fitness and charity.

Beyond digital content and his tech business, Joe has sold more than 4 million bestselling cookbooks focused on healthy eating. His passion for making fitness accessible to all continues to inspire millions globally.

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Joe explores how exercise and healthy habits can boost mental wellbeing, build confidence and transform lives, inspiring audiences to make positive, lasting changes.

Sharing his journey from fitness coach to founder of The Body Coach, Joe reveals the challenges, lessons and determination behind building a globally recognised fitness empire.

Drawing on his personal experiences, Joe explores how motivation, consistency and a resilient mindset can help overcome challenges, achieve goals and unlock your full potential.

Joe shares practical insights into creating sustainable fitness and nutrition habits, demonstrating how small, everyday changes can lead to a healthier, happier and more productive life.

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