Ross Shafer

A smart keynote that leaves audiences energized and equipped to grow their brand through storytelling.

Takeaways:

• Authentic, Emotional Storytelling – Ross teaches your teams the power of an interesting story to explain why your company matters.
• How to Weave Your Story into your Brand Story –  Learn how to weave your story into your brand’s identity (including how Ross launched Bill Nye the Science Guy).
• Make Customers Your Advocate – Create stories people want to repeat—essential in today’s recommendation-driven economy.
• Never Run Out of Stories – Reliable and ethical strategies to harvest fresh ideas from outside your industry. Once you know Ross’s secret, you will be able to create an endless supply of interesting tales to help grow your organization.

A fun and engaging keynote for Future-Proofing your organization.

Takeaways:

• Relevance Is a Moving Target – A truly relevant culture must be constantly curated. Ross will inspire your teams to replace complacency with out-of-the-silo thinking.
• Customer Expectations Have Evolved – In his book, No More Customer Friction, Ross Shafer reveals why his WOW vs POW customer experience coaching escalates satisfaction scores. Learn how to prevent customer gut punches, correct careless missteps, and eliminate errors.
• The Relationship Secret that Builds Instant Rapport – Ross shares a TV talk show technique that generates instant trust and loyalty. No fluff here. Just consistent results.
• The Final Moment of the Transaction Determines Loyalty –Ross will reveal how to craft closing interactions that can cement customers for life.

Learn how eliminating “POW” moments can boost satisfaction scores even more effectively than delivering “WOW” gestures.

Takeaways:

• Real-World Experience – How Ross rescued 23 companies from bankruptcy simply by delivering honesty, resolving problems quickly, and focusing on fun.
• Proven Thought Leadership – Ross has written 5 best-selling books on the Customer Experience, 16 human resource training films on customer empathy and reducing customer friction.
• Research-Driven Simplicity – Ross’s method simplifies customer satisfaction by removing the pain points, making it easy to train teams to execute WOW vs. POW smoothly.
• Engaging Style – Ross’s energetic style—fueled by humor, storytelling, and real-world examples—makes complex customer strategies easy to understand and implement. The WOW vs. POW method is simple, scalable, and effective.

Option A: Ross customizes a 30–40-minute keynote aligned with your goals, including visuals and videos.

Option B: Ross prepares tailored content based on your event goals, answers live questions, and connects his case studies and stories directly to your objectives.

Ideal for after-dinner entertainment. Ross’s material is non-political, non-controversial, and 100% HR-safe. Audiences love his quick-witted stories about misadventures and successes.

Ross brings polish and energy to multi-day events. A seasoned talk/game show host, he effortlessly moderates executive panels, interviews celebrities, and recaps sessions to keep your audience engaged.