Big-Name Headline Speakers: Who to Book and What to Consider

Back of speaker head with audience, microphone picture in bottom left.

Booking a big-name speaker to headline your event can be both exciting and complex. Headline speakers are often high-profile, expensive, and sometimes famous. With that comes logistical, managerial, and budgetary concerns that must be solved efficiently to ensure a smooth event.   

We’ve put together this resource to outline everything you need to consider for the process of booking a headline name from start to finish to ensure the best possible experience for all involved.   

Tell Us About Your Event 

Should I book a Headline Speaker Directly or Through a Bureau?  

Before deciding who, you want to book for your event, you must decide the method you want to book through. Keynote speakers are represented through speaker bureaus. These bureaus, such as Leading Authorities, handle all logistical concerns prior to the event, and will often be on-site during the event to make sure things run smoothly. Bureaus do the legwork so you can focus on other aspects of putting on a memorable event. Not all speakers are managed through bureaus, but going directly to a speaker’s team is often a more intensive process for you and your team than partnering with a bureau.   

Booking through a bureau means collaborating with dedicated program consultants who share customized speaker recommendations based on your needs and handle all logistical tasks required to book that speaker and get them on stage for the big day.   

Celebrity Names vs. Industry Names  

When choosing a headline speaker, it’s important to weigh the appeal of celebrity names against the potential impact of industry leaders. Celebrity speakers—like Oprah or a former President—are globally recognized and can create instant buzz. However, they often come with steep costs, complex schedules, and a host of logistical requirements, including premium accommodations and perks. 

On the other hand, speakers with expertise in specific industries or exceptional achievements offer a unique kind of value. These individuals, whether they are world-class athletes or transformative leaders, deliver tailored insights that deeply resonate with audiences. They bring unparalleled credibility, sharing actionable lessons and inspiring stories drawn directly from their extraordinary careers and experiences.  

Here are some outstanding examples of big-name headliners that can tailor discussions to your industry: 

Katie Ledecky: A 14x Olympic medalist and world-record-holding swimmer, Katie Ledecky is an inspiring speaker for organizations seeking lessons on perseverance, focus, and the dedication required to excel at the highest levels. Her experience resonates deeply with audiences striving for excellence in their own fields. 

Dr. Anthony Fauci: As one of the most recognized and respected figures in public health, Dr. Fauci offers unparalleled insights on leadership under pressure, decision-making in complex environments, and the importance of effective communication. His speeches provide actionable lessons for teams navigating challenges in any industry. 

Sarah Robb O’Hagan: An executive who has transformed global brands like EXOS, Gatorade, Nike, and the Virgin Group, Sarah is an ideal speaker for groups looking for insights on business growth, innovation, and teamwork. Her fierce tenacity and dynamic delivery make her an inspiring watch. 

Paul Ryan: The former Speaker of the U.S. House of Representatives, Paul Ryan shares valuable lessons on leadership, bipartisan collaboration, and navigating the complexities of governance. His thoughtful approach inspires audiences to tackle challenges with integrity and vision. 

Cal Ripken Jr.: Known as “The Iron Man” of baseball, Cal Ripken Jr. is an iconic figure whose legendary career demonstrates the value of consistency, resilience, and commitment. His keynote addresses inspire audiences to embrace these traits in their own professional journeys. 

Finding the Right Fit for Your Event 

Finding the right big-name headliner starts with your specific goals. First clarify your event’s priorities: 

  • What’s the purpose of your event? Are you looking to inspire, educate, or entertain your audience? 

  • Who is your audience? What do they value, and what kind of speaker would leave a lasting impression on them? 

  • What’s your budget? Would an industry-specific name deliver more bang for your buck? 

Sometimes, the ideal speaker is someone with a powerful, relevant story to share. A respected industry leader or an individual known for innovation, resilience, or leadership can often provide a deep connection to your audience. 

Ultimately, the right speaker is the one who connects with your audience, supports your event's goals, and fits your budget and logistics. Whether it’s a world-famous celebrity or a respected leader in your field, the key is to prioritize relevance and impact. 

Book a Speaker with Leading Authorities 

Looking for a keynote speaker who’s the perfect fit for your agenda? ?  

 Contact us to get started!  

  • Give us a call at 1-800-SPEAKER.  

  • Email us at Contact@lauthorities.com  

  • Fill out the form below and we will reach out to you within 24 hours.  

  • Live chat with a member of our team  

You can also view a list of our speakers here

Continue Reading »