Gary Shapiro’s New Book Helps Groups Adopt A “Ninja” Mindset


Earlier this year, Gary Shapiro, President and CEO of the Consumer Technology Association, released his new book Ninja Future: Secrets to Success in the New World of Innovation. With over three decades of experience at the frontlines of the ever-changing technology field, Shapiro wrote a book that is an essential read for all looking to get ahead in business by tapping into the exciting opportunities presented by evolving technology.

With Ninja Future, Shapiro gives a fantastic historical look at the evolution of humans and how, throughout history, thought leaders have transformed society not only with technology but also with innovation and new ideas. Shapiro says the exceptional advancements made by these thought leaders is the result of adopting what he calls the “ninja” mindset. This mindset sets individuals, companies, and countries apart.

Shapiro’s direct relationship with policymakers and business leaders puts him in the perfect spot to examine, highlight, and applaud certain industries and companies who are exceeding expectations on the ever-evolving world of technology. Shapiro demonstrates his vast understanding of the current state of the technology industry and the American economy throughout the book with grounded examples and fantastic research.

With detail and knowledge, Shapiro dives into how to adapt to technology to better fit your business and ensure you don’t get left in the dust. Drawing on the past and with an eye towards the future, Ninja Future is a must-read manual for any leader in the beginning, middle, or end of the innovation process.  


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