New Speech! Consumer Behavior Expert and Most-Booked Speaker
New York Times and Wall Street Journal best-selling author and popular Wharton professor Jonah Berger is a human behavior scientist with an exciting new speech on consumer behavior.
Berger shares practical, science-based ways to influence consumer behavior while offering ways for organizations to make the tricks of the trade work for them. He looks at how consumers make decisions, how the number of options affects choice, which tactics of persuasion are most effective, and why people get stuck in decision-making “quicksand” – or simply don’t make a decision at all. Anyone who’s ever tried to choose a restaurant while hungry or the exact right shade of white paint for their kitchen can relate to the idea of simple decisions becoming too complicated – but what should organizations do to combat this phenomenon?
He’s one of LAI’s most-booked speakers, and audiences all over the country have loved his presentations. Submit the form below to check Jonah Berger’s availability or fees for your next event.