Rita McGrath's New Book, Seeing Around Corners, Out Now


Now available from acclaimed author of The End of Competitive Advantage, a new hands-on guide to bolster your company’s success through the utilization of critical decisions to come.

Rita McGrath pens the first ever prescriptive guide to investigate the future of competitive advantage, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. She explains that through harnessing their essence and implementing their positive effects before other industry players, your company’s competitive advantage will strengthen. From her past accolades as a top-tier author and her renowned professorship at Columbia Business School, McGrath expertly gives the reader tangible tactics to reap the opportunities of future business prospects. Identifying inflection points before they appear is a crucial sink or swim moment for any and all looking to not just merely stay afloat. Through Rita’s insight, the unforeseen path toward these crucial moments is clarified, as well as their impact on competitive advantage.


Released September 3rd  2019, be one of the first to capitalize on her expertise and pioneer your way through the opportunities of tomorrow.

Take advantage of tomorrow’s possibilities and see what Rita McGrath can offer as an author and an LAI speaker.


If you want to check out Rita's speaking fees and availability, or if you would like to book her to speak at your next meeting or conference, contact our team today!

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